The next job to be obsoleted by technology will be the copywriter, says Mark Duffy of Digiday. Your ninja can’t stop this!
HOW TO GO NATIVE
Pinning down just what “native” means can be tricky. But we at Verso have seen concrete results in native units using images that suggest non-advertising content.
WITHOUT ADS, MUCH SUBTRACTED
“Imagine if the advertising-supported ecosystem went away,” she said.
Linda Yaccarino, head of advertising sales for NBCUniversal, on what is needed to compete with Google, Facebook, Twitter, Amazon, in an era of declining ad revenue.
Identify the “real audience” . . .
TREASURE ISLANDS IN THE STREAM
After a year of Facebook Live, the New York Times sees fewer views but more comments.