Versolutions: New Year, New You

2019 hurtles toward us.
Let’s work.

 

 

New Year, New You

Statista listed the following as respondents’ top resolutions for 2018:

  • 53% Save money
  • 45% Lose weight or get in shape
  • 25% Have more sex
  • 24% Travel more
  • 23% Read more books

Hey, we’re in there! And at a pretty respectable percentage. (Only 15% wanted to “Find love.”)

Let’s help those aspirants find their books.

(And if they’re books about saving money, getting in shape, getting it on, or getting away, then so much the better.)

 

 

 

High-engagement units on premium sites for affluent influencers

 

 


Flex Frame: a unit that really stays with you.


Center Stage Story with interactive excerpt or video.

Lifestyle content with high trust value

 

 


Eblasts, book club, and more.

 

Off the wall and on the wall

 

 


Health Media Network powered by CBS:
Reach doctors’ waiting areas nationwide.

Target by specialty … for example: “Pediatricians” if you want parents.
 

Hyperlocal and plugged into the community

 

 


Lots of our programmatic ads wind up here — that’s because they get clicks. And if we go direct, then we get options like Skins in the game, plus promoted calendar posts and more.

 

Up in the air

 

 


We do big screens, we do small screens. Reach travelers during their airport downtime on these tablet units, now available at 8 premium airport locations.

Let’s Discuss a Plan ‣

 

Versolutions now

“How did it get so late so soon?”
—Dr. Seuss

 

The first New York Times Book Review of September closes in a week.

That means seventeen Sundays left before Christmas. Of those, only THREE have far forward guaranteed full-page positioning still available. Busy days, and not just at the Times

Make sure your author gets positioning ‣
Native ads targeted programmatically to news
 

All the news that’s fit to post

Native ads targeted programmatically to news (and other) properties get high engagement rates and don’t take a lot of resources to assemble … fast.

Look like you belong there ‣
Reserve now!
 

In fact … all the news

USA Today, The Wall Street Journal, and The Washington Post — each eager to work with us for value-rich plans (online as well as print). Reserve now for your Fall 2018 authors.

And big, national brands are just the tip of the iceberg when it comes to the newspaper biz. Local papers around the country continue to offer devoted READERships and we’re bringing it all on home to you.

Get ‘em where they live ‣

 

Versolutions Road Trip

Versolutions Road Trip

 

Somewhere between Los Angeles and New York …

your reader needs a book. Let’s solve that problem!

It’s a big country but as you know, we often focus on the coasts and major cities. Here are a few ways to think about connecting those dots on the map … in the car.

Going somewhere?

Long vacation drives mean lots of opportunities.

  • Sirius XM radio: Over 65.4 million people are tuned in, and many vehicles have it pre-installed for a free trial.
  • iHeartRadio: Beloved brands and great targeting possibilities. Newer vehicles have streaming audio built right in so it’s just a tap away.
  • Podcasts: So last week, yet so now! As of 2018, 22 percent of Americans have listened to podcasts in the car.
Sirius XM · iHearRadio · Podcasts
 

Of course the airwaves are still alive with listeners too and Verso has been getting you the best rates for traditional radio since 1989.

Connect with a nationwide audience for a song!

By the way, highway billboards.

Let’s go there ‣
Versolutions Targeted Advertising

Come on without, come on within. Versolutions.

 

“WE WANT READERS WHO SAW INFINITY WAR.”

Well have them you shall.

We recently wrote that our network / programmatic buys can accommodate purchasers of individual books. They can now also target purchasers of individual MOVIE TICKETS.

Ain’t that granular?

Assemble ‣
 

THE GREAT OUTDOORS

As noted in last month’s INVERSO, when social media giant Twitter wanted to reach influencers at Cannes, they didn’t just tweet about it — they bought a bunch of billboards.

That’s because outdoor works. And it’s not always prohibitively expensive. Phone kiosks, bus shelters, wild posts and more can provide a big impact.

 

 

Find Your Place in the Sun ‣
 

HAVE YOU HEARD?

 

Podcasts!

(Of course you have.) 

Verso Advertising has relationships with multiple podcast vendors, which enables us to pinpoint just the right properties for your book.

True crime? Sassy chats? History lessons? Sports stats? Often the host will read your script, or even ad lib beyond the duration of your purchased spot.

Cast Your Pod ‣
Versolutions Programmatic Advertising

Versolutions: Finding your audience

 

 

PLAN NOW FOR SUCCESS

Did you know our ONLINE NETWORK / PROGRAMMATIC buys can be executed in many ways?

Tell us your most important goals in advance:

  • High CTR?
  • Low CPC?
  • Tons of impressions?
  • Got to have certain sites?
  • Got to reach a certain audience?

By focusing, we can make it happen. Also …

Targeting:

NEW: We can now target not only avid book readers via behavior, but CONFIRMED BOOK PURCHASERS by product or company.

Creative:

Most of these buys can now accommodate video or HTML5. We also have the capacity to book these as native units, simply providing text and an image. These
often see superior engagement. In some cases, we can convert your video to animated GIF format.

 

Feel the algorithm ‣

 

Apple News
 

USE THE POWER OF APPLE

Using proprietary, first-party data to target your exact demo with high-impact units across their more than 9 million daily users.

 

Take a bite ‣

 

 

REACH THE COMICS AUDIENCE

It doesn’t matter if you’re Marvel or DC, we’ve got your number in a plastic sleeve, true believers. Print, online, perfect for YA, science, and nerdy offerings at all ages. Ask us how we can target!

 

Engage ‣
 

For more about these opportunities — or for more ideas — CONTACT US

 

 

Ideas for authors and publishers … introducing VERSOLUTIONS

You’ve got books.
We’ve got you covered.

 

Caveat Q4 Advertiser

(CAVEAT Q4 ADVERTISER)

Podcasts, Streaming TV, Radio, Broadcast TV, Premium Print Positions … ARE FILLING UP FAST.

Don’t miss out!

Plan ahead!

Streaming TV: Amazon Fire, Chromecast, Roku, Apple TV, PS4, Xbox

STREAMING TV

Covering the market including Amazon Fire, Chromecast, Roku, Apple TV, PS4, Xbox.

Premium content from A&E to Zumbo.

We can target book purchasers.

Ask for more ‣

The New Yorker

NEW DEALS AT THE NEW YORKER

Verso Advertising has negotiated a first-ever print / online combo at a rate that’s highly accessible to publishers, with optional Vanity Fair crossover.

This is significant.

Get details ‣

For more about these opportunities — or for more ideas — CONTACT US

 

INVERSO VERANO

 

 

How does Twitter reach influencers? Billboards.

“The micro-media app says it bought billboard space everywhere from Nice airport to the Palais.”

READ THE REPORT

 

 

Brooklinen (among others) drops Facebook to focus on OOH, broadcast and print.

“We’re trying to move away from Facebook as fast as we can.”

LOOK UNDER THE COVERS

 

Google Subtracts Ads (for Those Willing to Pay).

“Around 11 percent of internet users were running an ad blocker.”

SEE NEW WAYS OF NOT SEEING

 

From Madmen to FRENEMIES:

“If you ‘follow the money,’ Auletta writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.”   High praise indeed!

TRY SIMPLY READING A BOOK

 

Is Social Justice Possible on Social Media? Online Redlining:

“Facebook allowed housing advertisers to block users from seeing their ads if those users had a black, Latino or Asian-American ‘affinity.’”

VISIT JIM CROW DOT COM

 

INVERSO INVIERNO 2018

 

YES, VERSO CAN HELP YOU WITH SNAPCHAT

Big and bigger:

“Snapchat said it added 9 million daily users in the fourth quarter, its largest growth spurt since going public last year.”

AN ARTICLE FROM AdAGE

and …

What role would you like in the new e-commerce play?

“Snapchat is selling merch inside a digital store in its app, a new e-commerce play that could hint at more stores to come.”

ANOTHER ARTICLE FROM AdAGE

 

ALL THE VIEWS THAT’S FIT TO PRINT

The man who has reached a deal to buy the L.A. Times wants to revive print through the use of interactive technology.

What will your ad do?

READ ABOUT IT IN THE BOSTON GLOBE

 

SUPER BOWL:  AD-ing IT UP

Time to consult the elite for inspiration and caveats. Here are the best, worst and weirdest ads …

from the brains at NPR.org

from the show people at Variety

and from the business folks at Fast Company

 

AND BECAUSE STAR WARS

A very serious and relevant article to do with marketing.

GO SOLO

 

INVERSO for the new year

 

CLEANLINESS IS NEXT TO UNEMPLOYMENT

Beware of the “Yellow Icon” that indicates a “de-monetized” video.

“In November, Mars Inc., Adidas and Deutsche Bank all said they would halt advertising on YouTube [due to their ads appearing against truly reprehensible content.]”

Addressing this has its costs.  “For every YouTuber who hit it big and now makes money selling books, make-up or TV shows, there are dozens more creators who eke out a living advertisement by advertisement.”

Creators are at the mercy of algorithms (and, soon, 10,000 more humans) as advertisers insist on greater assurances of controversy-free content.

Depending on your campaign scale and content, you might want to consider what kinds of properties to include on your blacklist. The dangers are not limited to YouTube.

LOOK BEFORE YOU LEAP

 

FIVE DIGITAL ADVERTISING TRENDS TO WATCH IN 2018

Retargeting, privacy, and more in Marketing Land’s predictions.

“The US has essentially opened the floodgates on user data.”

LOOK FORWARD

 

FOURTH-LARGEST BOOKSTORE IN U.S. CLOSES

An opportunity for community book stores, and a loss for many who have no access to one.

“These streets look as if an overpowering recession had hit, but the unemployment rate in Wisconsin fell this year to a 17-year low. Mequon is especially affluent: Its household income is double the national average. This is Amazon Prime territory.”

GET THE DETAILS

 

GODZILLA GIRDS FOR BATTLE WITH MOTHRA, KONG

As above with retail, so below with advertising. Amazon is challenging Google and Facebook by diversifying its offerings

Currently it has only about 2% of the market against their combined 70% but it also has your wish list.  “Amazon showed some willingness to share more user data than Google and Facebook have traditionally — if the advertising budget was big enough.”

THE KNOWN KNOWNS ETC HERE

 

 

INVERSO October

5 REASONS FOR OPTIMISM

About the book business, from Marcus Dohle.

CHEER UP

 

WALL STREET JOURNAL SEEKS WOMEN

New ad campaign targets ambitious GenZers and Millennials, especially women. “Those generations have a huge desire to make stuff happen.”

MAKE STUFF HAPPEN

 

WHERE DO I CLICK?

Instagram changes its CTA palette to reflect dominant color of the content. A good idea?

YOU DECIDE

 

BILLBOARDS THAT TELL A STORY

That is, they really have a lot of text. Not for drivers, obviously. Could be great for excerpts though, and reasonably priced.

SEE HOW THEY LOOK