“The micro-media app says it bought billboard space everywhere from Nice airport to the Palais.”
“We’re trying to move away from Facebook as fast as we can.”
“Around 11 percent of internet users were running an ad blocker.”
“If you ‘follow the money,’ Auletta writes, you’ll understand the importance of advertising and the significance of the threats against it, and maybe value it more, or at least disdain it less.” High praise indeed!
“Facebook allowed housing advertisers to block users from seeing their ads if those users had a black, Latino or Asian-American ‘affinity.’”
Big and bigger:
“Snapchat said it added 9 million daily users in the fourth quarter, its largest growth spurt since going public last year.”
What role would you like in the new e-commerce play?
“Snapchat is selling merch inside a digital store in its app, a new e-commerce play that could hint at more stores to come.”
The man who has reached a deal to buy the L.A. Times wants to revive print through the use of interactive technology.
What will your ad do?
Time to consult the elite for inspiration and caveats. Here are the best, worst and weirdest ads …
from the brains at NPR.org
from the show people at Variety
and from the business folks at Fast Company
A very serious and relevant article to do with marketing.
Beware of the “Yellow Icon” that indicates a “de-monetized” video.
“In November, Mars Inc., Adidas and Deutsche Bank all said they would halt advertising on YouTube [due to their ads appearing against truly reprehensible content.]”
Addressing this has its costs. “For every YouTuber who hit it big and now makes money selling books, make-up or TV shows, there are dozens more creators who eke out a living advertisement by advertisement.”
Creators are at the mercy of algorithms (and, soon, 10,000 more humans) as advertisers insist on greater assurances of controversy-free content.
Depending on your campaign scale and content, you might want to consider what kinds of properties to include on your blacklist. The dangers are not limited to YouTube.
Retargeting, privacy, and more in Marketing Land’s predictions.
“The US has essentially opened the floodgates on user data.”
An opportunity for community book stores, and a loss for many who have no access to one.
“These streets look as if an overpowering recession had hit, but the unemployment rate in Wisconsin fell this year to a 17-year low. Mequon is especially affluent: Its household income is double the national average. This is Amazon Prime territory.”
As above with retail, so below with advertising. Amazon is challenging Google and Facebook by diversifying its offerings
Currently it has only about 2% of the market against their combined 70% but it also has your wish list. “Amazon showed some willingness to share more user data than Google and Facebook have traditionally — if the advertising budget was big enough.”
5 REASONS FOR OPTIMISM
About the book business, from Marcus Dohle.
WALL STREET JOURNAL SEEKS WOMEN
New ad campaign targets ambitious GenZers and Millennials, especially women. “Those generations have a huge desire to make stuff happen.”
WHERE DO I CLICK?
Instagram changes its CTA palette to reflect dominant color of the content. A good idea?
BILLBOARDS THAT TELL A STORY
That is, they really have a lot of text. Not for drivers, obviously. Could be great for excerpts though, and reasonably priced.
LinkedIn debuts “Native Video” to increase engagement.
“We are getting a wide range of people from tugboat operators to rock blasters and landscape architects,” Davies continues. “So, we have to think about how video will be most useful for those people.”
Lights, camera …
Have a little literature with your commute, thanks to the same concept that brings you Coca Cola and Fritos in waiting areas – vending machines. It’s happening in France and San Francisco.
How much for an O. Henry?
It seems teens have other places to be:
Which is why CNN is going on Snapchat:
Which doesn’t mean Facebook doesn’t still rule the world: