In Memoriam: Seamus Heaney
There are the mud-flowers of dialect
And the immortelles of perfect pitch
And that moment when the bird sings very close
To the music of what happens.
Wattpad gives writers (and their fans) a funding platform. Given the number of literary projects that have been popping up on Kickstarter and IndieGoGo, this seems like perfect timing and a great way for beginning writers to develop a writing community from the ground up.
We have been using non-book comparisons as a way to identify and reach audiences for years, but Peter McCarthy has an interesting twist on the idea by advocating using relatively inexpensive Facebook ads to test different comps. It’s a good idea if you’ve got the budget to do it.
We see the numbers, so we knew that the New Yorker’s digital reach took a huge leap forward in 2013. This article does a great job explaining why.
One of our very favorite indie bookstores within lunch-break distance is Idlewild, so we are thrilled to see them get press for their brand redesign. And such design! As in all the best branding, Andrew Colin Beck simply brought out qualities that were already present, but oh boy did he bring them out! The perfect combination of books and looks.
In which Robert Gottlieb uses a word we’d never heard ofâ€”“panjandrum”â€”to reference his old boss, Mr. Knopf. This is the review we’ve been waiting for.
After a good number of sites gave up on comments as a field for the worst in human nature, sites such as Quartz, Gawker and Medium are trying to make comments work with an in-story format coupled with a new nameâ€”“Annotation”. Even the New York Times is looking into it (gasp).
Brian Stelter reports in the New York Times on a new Nielsen study that indicates Twitter is driving TV viewership. What does this mean for books? The report doesn’t speculate, and given the differences between TV and books that’s probably a good idea. TV remains at its heart a live experience with mass reach, while books live deeper in the niches, waiting more patiently and with greater memory than the most sophisticated DVR. While Twitter’s measurable influence on book buying remains elusive, the study’s implication is clear: Twitter is a driver of media consumption.
Mobile Marketer suggests in-stream audio advertising is an “untapped marketing opportunity.” Really? We’ve been running campaigns for clients and touting the results for years.
We have mixed feelings about this, though early word is good. “Kill Your Darlings” with Daniel Radcliffe opens October 18.
From GigaOm: Junot DÃaz has annotated a section of his 2008 book “The Brief Wondrous Life of Oscar Wao” on the interactive writing site RapGenius. Diaz added notes that explain his inspiration for the passage, including Star Wars, Dungeons and Dragons, Star Trek and a number of bad science-fiction movies. Sheryl Sandberg did something similar with her book Lean In.
“Giant agencies are wobbling like drunkardsâ€¦ the rest of you should be sharpening your knives.”
That is, “good news” in the sense that “the glass is half full.”
A shortlist of some of the articles we’ve noticed in the past week.
The Booker Longlist: Every shortlist should start with a longlist, don’t you think? Our end-of-summer reading list is now locked up.
Our favorite review of the week: OK, this actually came out a couple weeks ago, but Jess Walter’s NYT review of “The Love Affairs of Nathaniel P” is still too much fun to pass up: “. . . The data are in. All precincts have reported. It’s official: men suck.”
Oh, the granularity: In a piece on bookstores, Mike Shatzkin lays out what makes the book industry so crazy-making for newcomers (we won’t get into what makes it crazy-making for old-timers): “The unique characteristic of the book business that frustrates just about everybody coming into it from the outside: its sheer granularityâ€¦”
Keep your TV ads alive on the 2nd screen: Twitter is opening up its ad service Twitter Amplify to any U.S. advertiser that has a nationwide TV campaign, allowing them to create Promoted Tweets featuring extra content, such as behind-the-scenes clips and highlight reels, and sending those to users Twitter says are likely to have watched their ad. The company said tests of viewers watching TV ads and interacting with related Promoted Tweets revealed a 58% higher purchase intent compared with those who just watched the TV ad.
iPad users love ads (the feeling is mutual): CNET reports that Apple’s iPad commanded 84.3% of all tablet-generated Web traffic in the U.S. and Canada in June.
Goodreads doubles user base: In one year, Goodreads goes from 10 million users to 20. Those are some very impressive numbers!
The long view: Publishing consultant Brian O’Leary waxes lyrical about Norm MacDonald, John Updike, Abraham Lincoln, Carolyn ForchÃ© & the universe.
Verso’s spring newsletter is out. Highlights:
» App Advertising: Reach book buyers how and where they’re listening to relevant programming: NPR, Stitcher, Pandora, iHeart Radio
» Social Media: What’s Twitter up to now?
» Outdoor 2.0: Digital outdoor advertising gains the benefits of digital connectivity
» Print: A landmark publication, and its blue chip audience, gets affordable with an exclusive rate for Verso clients
To read the whole thing, follow the link.