FACEBOOK COMMITS TO AUDIT
“Until last year, advertisers mostly accepted Facebook’s metrics with closed eyes. However, after admissions that a portion of its ad numbers were being misreported, all hell broke loose.”
It’s a matter of trust.
SMART MAGAZINES FOR AFFLUENT READERS
Flipboard’s new app is getting noticed. “Rejecting robo-driven ‘programmatic’ advertising [and] using humans to sell premium-priced slots for magazine-style ad campaigns from upscale brands.”
Build your own echo-chamber.
Subversive branding coup? Or an extravagant waste?
Something to keep an eye on.
NEXT TO NOVEMBER
A story on firewalls that makes us think about ads on opt-in environments. CPMs may be higher but users truly value the content.
Unto the Breach.
HOW MANY HAVE YOU READ?
The “One Book, One New York” Program has narrowed it down to five, and celebrities pitch their own picks in videos:
Bebe Neuwirth advocates for Americanah by Chimamanda Ngozi Adichie (Anchor).
Danielle Brooks advocates for Between the World and Me by Ta-Nehisi Coates (Spiegel & Grau).
Larry Wilmore advocates for The Brief Wondrous Life of Oscar Wao by Junot Díaz (Riverhead Books).
Giancarlo Esposito advocates for The Sellout by Paul Beatty (Picador).
William H. Macy advocates for A Tree Grows in Brooklyn by Betty Smith (Harper Perennial).
(I’ve read three!) See the Buzzfeed Books Tweet and the NYC Page
SNAPCHAT OPEN TO DISCUSSION?
“Although we have recently tried to establish longer-term advertising commitments with advertisers, most advertisers do not have long-term advertising commitments with us, and our efforts to establish long-term commitments may not succeed.”
So can we now have that $5,000 plan by Wednesday please?
Looking ahead …
And, On Thursday, The New York Times became the latest publisher to join Snapchat’s Discover section. More here.
THINKING OUTSIDE THE BOX, INSIDE THE BAG.
These Tostitos could save your life. And it’s a memorable Super Bowl promotion.