Today is the final day of the 2015 Advertising Week, so the studies and new ad product announcements have been coming in fast and furious. Here is a selection of the news that we think will help book publishers reach their marketing goals in the coming year. YOUTUBE ADS BECOME SHOPPABLE YouTube is rolling […]
January may mark the start of the calendar year, but for everything else — including book publishing and advertising — the real starting gun seems to go off the day after Labor Day. Which is a good time to remember that when you’re moving at full speed you better have an eye on the road […]
VIRTUAL REALITY IS COMING TO A WORLD NEAR YOU In terms of potential for book marketers, VR is not “next to now” so much as it is next to next to now. But it’s coming: “So, what’s the SEO and general marketing upheaval linked to augmented and virtual reality? David Amerland, author of Google Semantic […]
A Week in Reading Book-Related Ad Tech, Link by Link For the Week Ending May 1, 2015 New data on who’s gaming now. This has been true for a long time but it’s always worth reminding people (and by “people” we mean ourselves): teen boys aren’t the only one’s gaming. Also, there’s new data on how […]