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Next to Now: Independence Day

June 30, 2016Next to NowFacebook, programmatic, Snapchat, social, VideoVerso Advertising

DO MEDIA BRANDS EVEN MATTER ANYMORE? Columbia Journalism Review asks the question at the heart of advertising: In a world where information is coming at you from all sides, does it matter who says what and where? According to  study by CJR and the George T. Delacorte Center for Magazine Journalism, yes it does matter: […]

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Next to Now: Advertising Week Edition

October 2, 2015Next to Nowgaming, mobile, native, social, streaming, VideoVerso Advertising

Today is the final day of the 2015 Advertising Week, so the studies and new ad product announcements have been coming in fast and furious. Here is a selection of the news that we think will help book publishers reach their marketing goals in the coming year.   YOUTUBE ADS BECOME SHOPPABLE YouTube is rolling […]

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