THE FT: “HOW THE MAD MEN LOST THE PLOT” In the FT, ad strategist Ian Leslie goes to battle with the notion that legacy media is dead and digital hypertargeting is the savior. Leslie cites the study that showed Pepsi’s decision to forego traditional advertising for a social media campaign delivered a large number of clicks […]
SNAPCHAT MATURES The Wall Street Journal reports that Snapchat is getting older—with 14% of US smartphone owners over 35 years old using the app. While they don’t use it with the same frequency and velocity we see with teenage users, the aging of the user population is a sure sign that the platform is going […]
DOES PODCASTING SELL? Podcasts don’t provide traditional reporting for ads, but a recent study suggests that it does sell products (well, underwear anyway). Mack Weldon reports that doubling-down on humorous podcasts has doubled their sales. According to Digiday: “Podcast advertising now represents 25 percent of Mack Weldon’s overall ad budget per month, 100 times […]
As our preparations for this year’s Digital Book World shift into high gear (including the Master Class in paid advertising and the panel on the book buyer’s journey), there is an abundance of ad news to take in. Below is a sampling of what we’ve been reading this week. WHY IS THIS PAGE TAKING SO […]
As the New York City sidewalks become forests of blue spruce and Canadian tree sellers and the Rockefeller Center tree lights up the night, the world of digital advertising continues to evolve. Here are links to some of the most relevant ad news we’ve seen this week: ADBLOCKING NOT YET AN ISSUE FOR MOBILE Nieman Lab […]