The Wall Street Journal reports that Snapchat is getting older—with 14% of US smartphone owners over 35 years old using the app. While they don’t use it with the same frequency and velocity we see with teenage users, the aging of the user population is a sure sign that the platform is going to give bigger rivals such as Facebook, Instagram and Twitter a run for their money.
SNAPCHAT GAINS MEMORIES
As part of that maturing process, Snapchat introduced “Memories”—a way to save your own Snapchats for future sharing.
ADS ARE DEAD (LONG LIVE ADVERTISING!)
On Digiday, Copyranter asks the question “Does advertising even work anymore?” Then answers it: No! Then qualifies: Kind of. Then flips back to “No!” Then shows you how to sell to advertising-averse Millennials. See what he did there?
GOOGLE HONES ITS TARGETING DATA
With their new “My Activity” page, Google is bringing together what they know about users from Search, Mobile, Browsing and more. This has everything to do with the advertising data wars and their fight with Facebook for supremacy.
THE NEWS OF TUMBLR’S DEATH IS GREATLY EXAGERRATED
The New Republic does a deep dive into Tumblr that shows how the platform remains vital for teens (and, thus, vital for YA marketing strategy).
LOCATION-BASED ADVERTISING GETS AN UPGRADE
The Village Voice looks at whether or not the new LINK NYC systems are good for the city. For sure, they’re good for advertisers in general and Google in particular. Data collected at the kiosks from browsing history will tell advertiser a lot about the demographic profile of the outdoor audience and make for the best targeting we’ve seen from outdoor advertising yet. As consumers though (and we *are* citizens as well as advertisers), it’s worth remembering the internet adage: “If you’re not paying for the product, you are the product.” And it’s worth thinking through the “devil’s advocate” position on ad targeting if we’re to do our jobs as advertisers and citizens equally well.
photo (c) Martha Otis