TRUTHERS EMERGE TO DRAIN DIGITAL SWAMP
Following Procter & Gamble’s call for digital advertising that is more reliable (and less “crappy”) Stein says, “it’s interesting that we’re at a point now where we question what even is real.”*
* In a meta twist, who is “Stein?” He is not otherwise cited or named in the article! It may be a typo for “Scott.”
CHOICE OF A NEW GENERATION?
“The Refresh Project accomplished everything a social media campaign is supposed to accomplish: millions of Facebook likes and thousands of new Twitter followers. But it didn’t sell Pepsi. Pepsi Cola and Diet Pepsi both lost about 5 percent of their market shares over the course of the year — a calamitous decline. The brand returned to TV.”
Turn on, tune in, pop out.
CHOICE OF A MATURE GENERATION
“American users aged 24 and younger may decrease time spent on Snapchat as more people check out Instagram Stories” but those book-buying 45- to 54-year olds are helping Snapchat to grow its total audience anyway.
WHY SHOULD I BELIEVE YOU?
“In the decision to trust a source, objective expertise appears to matter less than the determination that this person shares our beliefs, assumptions and suspicions, that they are, in a sense, a member of our tribe.”
Tell a story, earn some trust.
TOP 4 BEST …
What makes you want to pay attention? Here are VentureBeat’s “4 best practices to move the needle on digital advertising.”
“The only problem is that creating an exciting, engaging campaign is easier said than done.”
No kidding! But food for thought as we select our review quotes.
COOL YOUR JETS, DIGITAL.
The advertising market is more diverse than some would have us believe, says SMI via MediaPost.
See from a different perspective.
PAMA AND PAMELA PAUL
Pamela Paul speaks at the Publishers Advertising and Marketing Association’s event next week, Wednesday, March 1.
Full disclosure: Poster Christian Toth is PAMA’s president!
More here if you’re interested.
FACEBOOK COMMITS TO AUDIT
“Until last year, advertisers mostly accepted Facebook’s metrics with closed eyes. However, after admissions that a portion of its ad numbers were being misreported, all hell broke loose.”
It’s a matter of trust.
SMART MAGAZINES FOR AFFLUENT READERS
Flipboard’s new app is getting noticed. “Rejecting robo-driven ‘programmatic’ advertising [and] using humans to sell premium-priced slots for magazine-style ad campaigns from upscale brands.”
Build your own echo-chamber.
Subversive branding coup? Or an extravagant waste?
Something to keep an eye on.
NEXT TO NOVEMBER
A story on firewalls that makes us think about ads on opt-in environments. CPMs may be higher but users truly value the content.
Unto the Breach.
HOW MANY HAVE YOU READ?
The “One Book, One New York” Program has narrowed it down to five, and celebrities pitch their own picks in videos:
Bebe Neuwirth advocates for Americanah by Chimamanda Ngozi Adichie (Anchor).
Danielle Brooks advocates for Between the World and Me by Ta-Nehisi Coates (Spiegel & Grau).
Larry Wilmore advocates for The Brief Wondrous Life of Oscar Wao by Junot Díaz (Riverhead Books).
Giancarlo Esposito advocates for The Sellout by Paul Beatty (Picador).
William H. Macy advocates for A Tree Grows in Brooklyn by Betty Smith (Harper Perennial).
(I’ve read three!) See the Buzzfeed Books Tweet and the NYC Page
SNAPCHAT OPEN TO DISCUSSION?
“Although we have recently tried to establish longer-term advertising commitments with advertisers, most advertisers do not have long-term advertising commitments with us, and our efforts to establish long-term commitments may not succeed.”
So can we now have that $5,000 plan by Wednesday please?
Looking ahead …
And, On Thursday, The New York Times became the latest publisher to join Snapchat’s Discover section. More here.
THINKING OUTSIDE THE BOX, INSIDE THE BAG.
These Tostitos could save your life. And it’s a memorable Super Bowl promotion.
No frame, all-image. (Potentially all-ad?) In the near future your phone may be composed entirely of a single, interactive screen. Possibly on both sides.
The latest Apple patent spotted.
And bendy too!
PRINT IS THE NEW VINYL
Educated, affluent readers who love reading prefer their quality, long-form journalism in print form, even if it means paying more. Or so hopes this web-only publication that is returning to print (partially).
Give it a spin.
3 WAYS TO DRIVE GROWTH
Google looks at the mindset of leading marketers.
MIDROLL WITH A TWIST
Facebook’s strategy creates a new opportunity for advertisers … while incentivizing the creation of videos that people will actually want to watch.
Read about it here and here.
WHAT AD TECH INSPIRES TRUST IN 8 OF 10 USERS?
Spoiler … It’s not VR.
Don’t take our word for it.
WOMEN WANT FEWER AND MORE GENUINE INFLUENCER POSTS
Among other things, probably.
Learn to avoid pitfalls.
CAN THEY HEAR WHAT YOU HEAR?
Not always. Here are 6 tips from Facebook for making silent videos speak.
Listen to the silence.
“For mobile marketing, a moment of transformation is at hand …
… By year’s end, 75% of online content consumption will be mobile.”
Something to bear in mind when reviewing our ad stats, which often average mobile and desktop together. (Not all CTRs are created equal.)
Tune in to Programmatic with Point 3. A tool to remember as we plan our campaigns.
Read about the projections.
“WE’RE PUTTING IT ALL INTO FACEBOOK!”
Maybe that’s a good idea … but maybe not.