THE POWER OF ELLIPSES
A few words — or even a few dots — can make a big difference. Compliments of a PAMA Facebook post, BookBub’s 8 Book Description A/B Tests You Need to See …
GETTING BOOKS TO THE PEOPLE
Emma Watson and the Station of Secrets.
CASTING THE PODS MORE FAIRLY
Find out how the podcast boom can favor and disfavor diversity in this Columbia Journalism Review article.
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UNDER THE SURFACE ON WHICH WE DWELL
Programmatic is like a planet. We live on the thin surface layer but most of the hot stuff is under the surface.
“Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire” by letting publishers use header bidding technology. This could raise ad costs but increase yield, says AdAge.
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