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NEXT TO NOW: HALLOWEEN EDITION

October 30, 2015Next to Nowadtech, mobile, native, nyt, socialVerso Advertising

The scariest  thing to advertisers this Halloween might just be ad blocking software. Never fear, we know how to make sure your ads are seen. Between new ad units, native options, social outreach, and possible deals with ad blockers, we’re always looking to stay ahead of the trends—and always on the lookout for the most effective […]

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Next to Now: New Colors Edition

October 23, 2015Next to NowVerso Advertising

  TWITTER INTRODUCES NEW NATIVE VIDEO AD OPTION The new products are coming fast and furious under newly (re)minted CEO Jack Dorsey. #social #video #twitter   YOUTUBE TAKES ON APPLE MUSIC AND SPOTIFY YouTube unveiled its new music app, “Red,” this week. It’s entering a very competitive field. Will it succeed? Digiday says “it’s no […]

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Next to Now: Fall Harvest Edition

October 9, 2015Next to Nowdata, mobile, Snapchat, social, TwitterVerso Advertising

Just in time for the fall harvest, a host of new ad units are announced from Twitter and Snapchat . . . TWITTER’S NEW “MOMENTS” FEATURE A PLAY FOR MORE ADS Watch for “Promoted Moments” in the next few days. The ad opportunity will only be as successful as the platform that offers it.  #social #twitter […]

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