Every Day is a GIF
Brooklyn Northside Festival on Facebook ads, branding, and the tao of GIF. It’s worth it for a FASCINATING SPOCK GIF alone, but also thought-provoking as we explore the possibilities of GIFs vs HTML5 in the post-Flash universe.
GIF yourself a hand.
THE END OF ADVERTISING
And the advertising of the ending. It’s a book!
BLOCKED ADS, EXPENSIVE ADS
Logically, if Apple and Google will be incorporating more ad blocking features, the supply will be limited and the cost will rise. Verizon / Yahoo / AOL “bullish.”
“Meeker predicts that in 2017, spending on internet advertising will surpass spending on TV advertising for the first time.”
CLICK HERE FOR MORE!
BEWARE OF ROBOTS
Not only are they stealing our jobs, they are “liking” us! There ought to be a tax.
“Facebook advertising has a little-discussed problem: When you run an ad, people operating fake profiles will click on the ad and like your page simply to make their own fake profile look more genuine, as if it is being operated by a real person.”
Read the Bloomberg article
IN FAVOR OF SELECTIVITY
Only 5,000 sites? Is this the Dark Ages?
“JP Morgan Chase slashes the number of sites where it advertises to 5,000 from some 400,000.”
Find out what happened
FILTER ME THIS
“YouTube races to provide more filters to restore confidence: new filters they can apply to campaigns that will help them avoid more types of objectionable content”
What are the new filters?
THIS MAGIC MICRO-MOMENT
Google is touting the trackability of “micro-moments”
“90% of consumers say that they go from one device to another every single day, and 91% of them turn to their phone for ideas in the middle of a task. This is an overwhelming percentage to ignore. For marketing efforts to be successful, businesses must pay attention to these statistics.”
Read Forbes on this momentous turn
HALF MOON OR LONGBOAT
A nifty design article on the history of publishing colophons.
Undercover Branding The Stories Behind 20 Publishing House Logos
AND “S-TOWN” RELEASES!
The new podcast from the “Serial” people.