Verso Survey: The Borders Effect

Information from the forthcoming release of our December 2011 Reader Survey continues to make news. Yesterday, “Bookselling This Week” published an extensive report on what the Survey results mean for independent booksellers.


Previous news releases, include:

Shelf Awareness with the first take on the Borders Effect,

Publishers Weekly on consumer interest in an indie-branded e-reader,

and Publishers Lunch on the changing dynamics of reader format preferences.


Verso’s Jack McKeown will discuss the Survey’s full implications for independent bookstores at Wi7 on January 19 and what it means for the publishing industry as a whole will be discussed at Digital Book World on January 25.


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