Next to Now: Labor Day Weekend Edition

INSTAGRAM ADS PERFORMING WELL While the minimum spend to work with Instagram directly is still too pricey for book publishers, those larger brands currently working with the platform are reporting highly efficient campaigns. “For now, Instagram is still a premium ad space, according to marketing experts. Salesforce says Instagram ads get almost double the click […]

Next to Now: The Week in Reading Links

Reading in book-related ad tech for the week ending April 17, 2015 April 11, 2015 The rise of messaging: Big 4 messaging app users now equal big 4 social network users.  #mobile April 13, 2015 How the New York Times is becoming a mobile-first company according to Marc Frons, SVP, CIO NYT. (Via Benedict’s Newsletter […]