As video options expand far beyond YouTube, Spotify joins the fray with new video options. Where does this leave advertisers?:
“In a world where video ad inventory is at a premium, premium content to place against it is just as valuable. So if you’re the one creating the content that viewers want to see, then you’re definitely in the catbird seat, as companies like Spotify and others expand their scope into the video space. That means that Spotify will need a strong video advertising offer, particularly in the mobile space, as creators will only stay on board for as long as they’ are seeing the ROI.”
Paul Ford’s highly entertaining, informative, and looooooong piece on coding might come in handy before your next meeting with that new marketing start-up.
SnapChat takes the stage in Cannes with some advice: shoot your video vertically.
Facebook makes sure their engineers are keenly aware of user experience in different countries and communities and with different devices and connection speeds: It’s important for everyone in the advertising industry to think through the user’s experience.
Related: Last week’s link to Guardian piece calling out the Cannes advertising juries on giving awards to agencies that are more successfully marketing their wares to other people in advertising than they are to the people who might actually buy the product on offer.
Nieman Labs is one of many business news outlets to report on the ad blocking capabilities of the iOS9 release, and the dangers of ad blocking for content providers—not to mention the advertisers who love their audiences, which, obviously, includes us:
“A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads”
“In cross-platform campaigns, TV soundly trumps digital in both spending and reach.”
Photo of the stage at the 2015 Tony Awards (c) Sarah Moses