Tag Archives: New York Times

Next to Now – Late April Edition

NEW YORK TIMES JOINS SNAPCHAT DISCOVER

Where is the news going? Where is it coming from?

Is a picture worth 1000 words?  Depends on the words.

DISCOVERINATE!

 

GEN Z —

One wonders what the succeeding generation will be called.

“Luckily, advertisers can ensure their ads stay Gen Z-significant by leveraging 3 key elements in their digital advertising approach…”

WHAT 3 KEY ELEMENTS?

 

PINTEREST:  “DON’T LIKE US ANYMORE.”

Pinterest isn’t a social network, it says — rather it wants to be seen as a visual search engine.

“The hope is that you’ll get ideas for your real life, and you’ll close the app, get off your phone and try those ideas.”

Turn off that computer!  Go outside and play!

VERY PINTERESTING … 

 

PAMA CORNER

9 intriguing stats from last week via AdWeek

Bookstagrammers Event MAY 10th

 

SESAME STREET VERSUS DATA

Early studies showed that Sesame Street was harmful to the children it was meant to serve.  Mr. Rogers fared better.

Credible?

How to get to Sesame Street

 

Mobile comes of age

After years of hearing about mobile’s future potential, the market is now fully available to both consumers and advertisers. We have several plans in place to run on relevant apps within the iPhone and Blackberry environments. Because the marketplace for ads has not yet caught up to new consumer habits, it is now possible to gain significant Share Of Voice (SOV) with, for example, the New York Times’ popular iPhone and Blackberry apps. As advertising catches up with these new habits, we expect the costs to rise dramatically to gain this level of SOV. But now is a great time to reach these high income, plugged-in, book-buying audiences for budgets that work for even mid-list titles.

Looking forward, the devices will change, the media will transform, unit size and availability will continue to shift. But whether we’re using Facebook, Twitter, the next mobile device or simply “old-fashioned” flash ads, any marketing strategy must be highly targeted to the most engaged reader pool possible. As the tools evolve, our commitment remains single-pointed: to reach and develop readers, book by book.