January may mark the start of the calendar year, but for everything else — including book publishing and advertising — the real starting gun seems to go off the day after Labor Day. Which is a good time to remember that when you’re moving at full speed you better have an eye on the road […]
WHO’S HOT? “July’s Most Tweeted Sites” in order: BBC, NYTimes, Mashable, The Guardian, The Huffington Post, NBC, CNN, Forbes, Fox News, Business Insider via The One Thing Issue 15 #placement HTML5 IS GOING MAINSTREAM IAB updates the industry standard to HTML5, finishing the job on Flash that Steve Jobs started when he wouldn’t let […]
GOOD NEWS FOR PANDORA LISTENERS . . . AND ADVERTISERS Pandora’s sponsored listening program leads to higher ad engagement by *decreasing* the frequency of the ads. We think that advertising which helps users get what they want works much better than advertising that interrupts what they want. #audio GOOD NEWS FOR INSTAGRAM The opening […]
It’s alive! Twitter makes it easier to link your advertising campaign to live events. #social #live Are interstitials worth it? Google says they deliver great click-through numbers but also high levels of bad feeling. #advertising Peep shows, drones, and caffeine-ready concerts. Check out some early marketing experiments with Perisocope. #streaming #social YouTube […]
This week’s feature image is from Teresita Fernández’s “Fata Morgana” up now at Madison Square Park. Good news for advertisers who need more room to work with on mobile: Phablets on the march. (via Benedict Evans) #mobile New Pew data suggests the mobile tide has turned: “At the start of 2015, 39 of the top 50 digital news […]