Next to Now: Heart of the Summer Edition


It’s alive!

Twitter makes it easier to link your advertising campaign to live events.

#social #live


Are interstitials worth it?

Google says they deliver great click-through numbers but also high levels of bad feeling.



Peep shows, drones, and caffeine-ready concerts.

Check out some early marketing experiments with Perisocope.

#streaming #social


YouTube getting VR-ready.

“YouTube launched its first 360-degree video ad yesterday.”



Apple gets into the streaming radio business.

“Earlier this year, Apple extended its mobile advertising network to iTunes Radio, its web streaming service that competes with Pandora, through programmatic ad buying.”

#programmatic #audio



For your next ad, might we humbly suggest an artisanal font made expressly for Kanye? Inspired by Kanye’s tweet, “Sometimes I get emotional over fonts,” Yeezy Display will add a mere $50,000 to your production cost.

(Via Dark Matter Issue 049)

#design #yeezy


The return to the couch.

OTT Devices (“Over the Top” boxes such as Apple TV or Roku) are bringing Hulu viewers, and presumably other streamers, back to the living couch—which means TV is regaining its “real-life” social component (because the couch is where we can watch with other people), without necessarily losing its digitally social component.

#video #streaming


Email on the fly.

There’s no more question about it, email is majority mobile-first.

#email #mobile #samething


The end of Inbox Zero?

It’s probably not a coincidence that the move to mobile with email is happening at the same time as we are rethinking workflow:

“Inbox Zero, while a great concept within the limits of email and paper (“Clean Desk policy”), is a fundamentally authoritarian high-modernist concept. It creates a strong, bright line between profane and sacred regimes of information, and encourages you to get to illusory control (a clean inbox) by hiding precisely the illegible chaos that’s tempting and dangerous to ignore (if you use folders, you likely have one or more misc folders even if you don’t call them that). This is dangerous because you’re just moving unprocessed chaos from a procrastination zone with strong temporal cues (the Inbox) to a denial zone with broken temporal cues (the set of de facto misc folders).”


(Via Dark Matter Issue 049)


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