Verso Survey: “Moving Toward a Hybrid Market”

Publishers Weekly reports on our presentation at the ABA’s Winter Institute (Wi7): “Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books.” The article also details how the Survey indicates some opportunities for Independent Booksellers in the […]

Verso Reader Survey at the ABA’s Winter Institute

We were honored that the American Bookseller Association asked our own Jack McKeown (alias @bookateur) to present the keynote at this year’s  Winter Institute — and excited at the chance to expand on the “Indie Mindshare vs. Marketshare” meme that is developing out of the first Verso Survey of Book-Buying Behavior. After the great conversations […]