This New York Times article explores how podcasts are expanding beyond Apple’s original vision, and asks what that means for the future of podcasts—especially in the face of real competition from the likes of Spotify and Amazon’s Audible. The market continues to expand:
“By last year, at least 46 million Americans listened to podcasts each month. This year, that number will reach 57 million, according to a survey by Edison Research.”
Video darling Vine has seen a major decline as more than 50% of major influencers have left the platform. Facebook live is ascendant.
Video marketers pay heed: 85% of Facebook video is watched with the sound off. That should help with the audio line on the production budget at least.
SIGNS THAT SNAPCHAT ADS ABOUT TO EXPAND
Digiday reports that Snapchat is developing a curatorial algorithm that will function to determine the content users “want” to see. Whether or not this is good news for the users is an open question, but it undoubtedly means that Snapchat is developing new advertising projects. None of this is a surprise.