For our final post of 2016, we wish you a happy holidays and terrific last-minute gift-finding success for all your loved ones (pro tip: look in a bookstore). FACEBOOK EXPERIMENTS WITH GREATER AD CONTROL FOR CONSUMERS This week Facebook announced that are allowing users greater control over which ads they see. First available for […]
As the holiday season lights the way from one year to the next, this week’s ad news gives us a glimpse of what’s working, what’s not working, and what’s worth testing. BANNER AD TIPS FROM BBDO BBDO has run a study of the best performing banner ads. What they learned is worth noting: Keep […]
SELF SHUTTERS PRINT, GOES DIGITAL ONLY Conde Nast’s Self is ending the print version of the magazine, and ramping up the digital brand. Media Post reports, “Since 2014, Self’s single-copy sales dropped from 148,000 to 44,000. Circulation has dropped from just over 1.5 million to just under. “Meanwhile, video viewership experienced triple digit growth compared […]
Next to Now is thankful for . . . Improvements in Mobile Ad Targeting Nielsen reports that the ability to target specific demos on targeting has increased to 60% of mobile ad impressions (up from 49% a year ago). This indicates that post-Cookie targeting capabilities are improving. #mobile #targeting Facebook Working toward Measurement […]
What’s the best way to use hashtags on every social network? Facebook is not Twitter is not Instagram is not Snapchat. This Click Z post helps you craft your voice to the social network you use. #social 10 Creative Exercises That Are Better Than Brainstorming Creativity is crucial to advertising (duh). But classic brainstorming […]
THE FT: “HOW THE MAD MEN LOST THE PLOT” In the FT, ad strategist Ian Leslie goes to battle with the notion that legacy media is dead and digital hypertargeting is the savior. Leslie cites the study that showed Pepsi’s decision to forego traditional advertising for a social media campaign delivered a large number of clicks […]
MIC REIMAGINES SPONSORED POSTS The Wall Street Journal reports on how the millennial news platform .Mic is rethinking video sponsorship. Mic is allowing advertisers to sponsor their highly popular videos on Facebook: “Instead of selling…ads based on content genre or audience demographics, Mic is putting its editorial videos into categories, such as clips that elicit […]
PODCAST ADS CREATE HALO EFFECT While podcasts still don’t deliver the ad metrics of other digital products, evidence continues to mount that podcast advertising is effective. A new Edison Research study commissioned by the IAB suggests that 65% of podcast fans “are more willing to consider purchasing products and services they learn about during […]
IS THE FUTURE OF ADVERTISING A BOT? Venture Beat details how messenger bots in services such as Facebook Messenger, Kik, and more are changing the nature of how we can advertise, bringing the promise of 1:1 customized marketing closer to fruition. While current messenger bots are fairly crude, more nuanced bots are in development: “A.I. […]
DO MEDIA BRANDS EVEN MATTER ANYMORE? Columbia Journalism Review asks the question at the heart of advertising: In a world where information is coming at you from all sides, does it matter who says what and where? According to study by CJR and the George T. Delacorte Center for Magazine Journalism, yes it does matter: […]