Next to Now: Welcoming in Summer with New Targeting, Better Engagement, & Mergers that Matter

TWITTER INTRODUCES EMOJI TARGETING Adweek announces that Twitter is set to allow advertisers to target by emoji. From showing a travel book to users of the airplane emoji to a soccer book to users of the soccer ball emoji, there are endless ways to put this new targeting to work for your title. #twitter #emoji #targeting […]

Next to Now: Things Are Looking Up

What’s the cause for optimism? Our latest readings on advertising and what it means for book publishers. The links below point to new intelligence on fresh data, smart research, inspiring creative, reader-centric design, and the potential for real world impact.   SNAPCHATS WANTS YOU TO AMP UP THE AUDIO In a reminder that different platforms call […]

Next to Now: Building Bridges / Moving Targets

  GEO-FENCING MOVING TARGETS Geo-fencing can be a very effective mobile targeting tool. Now, that targeting option comes to the roving double-decker tourist buses that prowl the streets of major U.S. cities including New York, San Francisco, LA and Chicago. With the strong correlation between travelers and book buyers, targeting tourist buses could be a great […]

Next to Now: New Shifts in Ad Ecosystems

As our preparations for this year’s Digital Book World shift into high gear (including the Master Class in paid advertising and the panel on the book buyer’s journey), there is an abundance of ad news to take in. Below is a sampling of what we’ve been reading this week. WHY IS THIS PAGE TAKING SO […]

Next to Now: Valentine’s Day Edition

  SOCIAL MEDIA MANAGERS REJOICE As a Valentine’s Day present to social media managers who like to keep their personal and their business identities distinct, Instagram announced this week that they are finally going to allow users to toggle between multiple accounts. #instagram #social   INFORMATION OVERLOAD From Quartz: “Many people today struggle with information […]

Next to Now: The Super Bowl of Advertising Edition

  It’s Super Bowl weekend! That means most of the advertising industry is strutting, preening, and fretting in advance of the one event in which ads are at least as anticipated as the game. This time of year the industry’s worries are on full display: are we just making ads so people can see what fancy ads […]