Does the road ahead look clear or is that just snow blindness from last weekend’s blizzard? This week we read about Facebook’s entry into live streaming, strategic shifts at Quartz, and new ways to target sports and gaming enthusiasts. FACEBOOK JUMPS IN & PERISCOPE BETTER WATCH OUT Facebook enters the live stream business: “The […]
The East Coast is bracing for our first real snow of the season, preparing our Instagram filters and Twitter hashtags. So now’s a perfect time for all you East Coasters (and Midwesterners and West Coasters) to line up some good reading for the weekend. Here’s some of what we’ve noticed the last few days. POLITICS […]
POLITICAL HEAT BRINGS VIEWS TO THE HILL For the coming round of political books, take note of this stat from AdWeek: “The election cycle is already paying off for The Hill. According to comScore’s December 2015 numbers, the politics site garnered nearly 10.6 million visitors, a 175 percent year-over-year increase.” #politics BRINGING ADS TO […]
Our last post before the end of 2016 is a meaty one. WHAT BROUGHT WATERSTONE’S BACK FROM THE BRINK? A great—and optimistic!—article in Slate about how the future of chain bookstores might be shifting, with a focus on the refurbished Waterstone’s. #bookstores DESKTOP EMAIL OPEN RATES STILL HIGHER, BUT DECLINING According to eMarketer, […]
ARE BUY BUTTONS ON SOCIAL MEDIA A GOOD IDEA? Marketers are very excited by social media buy buttons, but consumers? Not so much. This survey of user habits on social media is a useful reminder that just because an idea looks good on a marketing plan doesn’t mean it’s something that serves our customers […]
As the New York City sidewalks become forests of blue spruce and Canadian tree sellers and the Rockefeller Center tree lights up the night, the world of digital advertising continues to evolve. Here are links to some of the most relevant ad news we’ve seen this week: ADBLOCKING NOT YET AN ISSUE FOR MOBILE Nieman Lab […]
We’re getting this week’s Next to Now out a little early so you can focus the rest of the week on family, friends, food, and giving thanks. A STORY ABOUT HUMAN GENEROSITY (AND AD TARGETING) This is first of all a moving story about a person in need reaching out and another person responding. […]
This weeks’s Next to Now includes links to articles on standing out on Snapchat, partnering with Instagram, and checking out an experiment that gives people a real, human stake in an outdoor ad campaign. HOW TO STAND OUT ON SNAPCHAT This article gives a good primer about strategies to get a presence on Snapchat without […]
With the end of Daylight Savings Time on Sunday, we enter the homestretch of the year. Here’s some of what we’ve been reading this week—looking forward even as we “fall back.” SHOULD FOLLOWER COUNT DETERMINE WORTH? It’s a question that depends on context. For regular everyday products like shoes, toasters, or books, the answer is […]
The scariest thing to advertisers this Halloween might just be ad blocking software. Never fear, we know how to make sure your ads are seen. Between new ad units, native options, social outreach, and possible deals with ad blockers, we’re always looking to stay ahead of the trends—and always on the lookout for the most effective […]