PODCASTS CONTINUE TO GROW Digiday has an interesting article about the evolution of podcasts and the need for improved measurement. Measurement is still not there yet—even the link within the article to NPR’s proposed measurement guidelines is broken. But we expect it to happen. Fun fact from this article: NPR is working on a podcast that’s like […]
As our preparations for this year’s Digital Book World shift into high gear (including the Master Class in paid advertising and the panel on the book buyer’s journey), there is an abundance of ad news to take in. Below is a sampling of what we’ve been reading this week. WHY IS THIS PAGE TAKING SO […]
The East Coast is bracing for our first real snow of the season, preparing our Instagram filters and Twitter hashtags. So now’s a perfect time for all you East Coasters (and Midwesterners and West Coasters) to line up some good reading for the weekend. Here’s some of what we’ve noticed the last few days. POLITICS […]
POLITICAL HEAT BRINGS VIEWS TO THE HILL For the coming round of political books, take note of this stat from AdWeek: “The election cycle is already paying off for The Hill. According to comScore’s December 2015 numbers, the politics site garnered nearly 10.6 million visitors, a 175 percent year-over-year increase.” #politics BRINGING ADS TO […]
Our last post before the end of 2016 is a meaty one. WHAT BROUGHT WATERSTONE’S BACK FROM THE BRINK? A great—and optimistic!—article in Slate about how the future of chain bookstores might be shifting, with a focus on the refurbished Waterstone’s. #bookstores DESKTOP EMAIL OPEN RATES STILL HIGHER, BUT DECLINING According to eMarketer, […]
We’re getting this week’s Next to Now out a little early so you can focus the rest of the week on family, friends, food, and giving thanks. A STORY ABOUT HUMAN GENEROSITY (AND AD TARGETING) This is first of all a moving story about a person in need reaching out and another person responding. […]
With the end of Daylight Savings Time on Sunday, we enter the homestretch of the year. Here’s some of what we’ve been reading this week—looking forward even as we “fall back.” SHOULD FOLLOWER COUNT DETERMINE WORTH? It’s a question that depends on context. For regular everyday products like shoes, toasters, or books, the answer is […]
January may mark the start of the calendar year, but for everything else — including book publishing and advertising — the real starting gun seems to go off the day after Labor Day. Which is a good time to remember that when you’re moving at full speed you better have an eye on the road […]
Reading in book-related ad tech for the week ending April 17, 2015 April 11, 2015 The rise of messaging: Big 4 messaging app users now equal big 4 social network users. #mobile April 13, 2015 How the New York Times is becoming a mobile-first company according to Marc Frons, SVP, CIO NYT. (Via Benedict’s Newsletter […]