TO STRIVE, TO SEEK, TO SHARE, BUT NOT TO READ Click Z reports on a study that reveals that most shared items are never read: “In news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of […]
TWITTER INTRODUCES EMOJI TARGETING Adweek announces that Twitter is set to allow advertisers to target by emoji. From showing a travel book to users of the airplane emoji to a soccer book to users of the soccer ball emoji, there are endless ways to put this new targeting to work for your title. #twitter #emoji #targeting […]
What’s the cause for optimism? Our latest readings on advertising and what it means for book publishers. The links below point to new intelligence on fresh data, smart research, inspiring creative, reader-centric design, and the potential for real world impact. SNAPCHATS WANTS YOU TO AMP UP THE AUDIO In a reminder that different platforms call […]
GEO-FENCING MOVING TARGETS Geo-fencing can be a very effective mobile targeting tool. Now, that targeting option comes to the roving double-decker tourist buses that prowl the streets of major U.S. cities including New York, San Francisco, LA and Chicago. With the strong correlation between travelers and book buyers, targeting tourist buses could be a great […]
It’s Fleet Week in NYC and Memorial Day Weekend throughout the rest of the U.S., but as we stand over the grill this weekend, we’ll also be pondering the states of the art of social buy buttons, mobile advertising, podcasting . . . and grilling. WHEN SOCIAL MEDIA DOESN’T MEAN SALES, Part 1 Digiday […]
WHITHER PODCASTS This New York Times article explores how podcasts are expanding beyond Apple’s original vision, and asks what that means for the future of podcasts—especially in the face of real competition from the likes of Spotify and Amazon’s Audible. The market continues to expand: “By last year, at least 46 million Americans listened to […]
While the book world bustles about Chicago during 2016 BEA, the world of advertising has been busy talking about the marketing funnel, YouTube best practices, marketing intelligently to smart women, and more. THE MARKETING FUNNEL IS NOT DEAD A while back we pointed to an opinion piece that argued that the marketing funnel is dead […]
VOX ALL-IN FOR SNAPCHAT Vox Media is betting against the 97.9% of marketers who found Snapchat wanting in that ROI survey. At this week’s New Front presentation, Vox revealed that it’s expanding its Snapchat presence across all its brands and creating a Snapchat Studio. #snapchat #vox 10 BILLION VIDEOS A DAY A new statistic […]
NATIVE AD PERFORMANCE Commenting on a study of native advertising click-through rates, Media Post is surprised to see that native ads do better on mobile. We are not. Mobile remains the best platform for high engagement—and not just because of mistaken clicks: “The research found that click-through rates (CTR) for premium native ads […]
April 1st is the first day of National Poetry Month, and, much to the delight of older brothers everywhere, April Fool’s Day. In celebration of National Poetry Month, give Jonathan Galassi a call and let him read you a poem: 949-342-5374 In celebration of April Fool’s Day: Pigeons with backpacks. “Pigeons outfitted […]