While the book world bustles about Chicago during 2016 BEA, the world of advertising has been busy talking about the marketing funnel, YouTube best practices, marketing intelligently to smart women, and more. THE MARKETING FUNNEL IS NOT DEAD A while back we pointed to an opinion piece that argued that the marketing funnel is dead […]
Spring 2016 unfolds with exciting new marketing platforms, a digital shout-out for an old but effective ad platform, new developments in looking at what readers want and more . . . SXSW INTERACTIVE Adweek points to the hot topics at the recently concluded SXSWi, and they’re not a surprise, but they do underscore […]
We’re getting this week’s Next to Now out a little early so you can focus the rest of the week on family, friends, food, and giving thanks. A STORY ABOUT HUMAN GENEROSITY (AND AD TARGETING) This is first of all a moving story about a person in need reaching out and another person responding. […]
TWITTER AD OPTIONS EXPAND Twitter expands its ad products to drive video views and Tweet engagements beyond the Twitter platform. #social FOOD AND PINTEREST 57% of Pinterest users have browsed food content on Pinterest while in store. For cookbook publishers, that sounds like an opportunity: “DIY and crafts, home decor, food and drink, […]
VIRTUAL REALITY IS COMING TO A WORLD NEAR YOU In terms of potential for book marketers, VR is not “next to now” so much as it is next to next to now. But it’s coming: “So, what’s the SEO and general marketing upheaval linked to augmented and virtual reality? David Amerland, author of Google Semantic […]