TWITTER AD OPTIONS EXPAND
Twitter expands its ad products to drive video views and Tweet engagements beyond the Twitter platform.
FOOD AND PINTEREST
57% of Pinterest users have browsed food content on Pinterest while in store. For cookbook publishers, that sounds like an opportunity:
“DIY and crafts, home decor, food and drink, design, and hair and beauty were the leading content categories for which users considered Pinterest a “go-to” source”
GREAT POETS STEAL, BAD POETS BORROW . . .
But if you’re a marketer for McDonalds you need to be a little more careful with where you get your images.
THE SIX BEST PRACTICES OF VIDEO SHARING:
(1) Front-loaded excitement, (2) Gifs tied into cultural moments, (3) Audio-agnostic experimentations, (4) Creator collaborations, (5) Brands as live broadcasters, (6) Content with a cause. Now you don’t have to click the link.
HOW CLOSE ARE WE TO MAINSTREAM VR?
Unprecedented marketing opportunities are coming soon when social, engaged marketing practices meet virtual reality. Mainstream VR devices are coming soon from Valve, HTC, Facebook’s Oculus Rift and more. While that doesn’t mean they’re going mainstream for another 5 years or so, it’s worth starting to get to know the possibilities now.