Next to Now: The Coming Digital Storm Edition

The East Coast is bracing for our first real snow of the season, preparing our Instagram filters and Twitter hashtags. So now’s a perfect time for all you East Coasters (and Midwesterners and West Coasters) to line up some good reading for the weekend. Here’s some of what we’ve noticed the last few days.   POLITICS […]

New Year New Next to Now

LONGER TWEETS: THUMBS UP OR DOWN? The 140 character limit has been a defining feature of Twitter from the beginning—so it’s no surprise that the announcement that the company plans to extend that limit to as many as 10,000 characters has inspired mostly shrugs and scowls from users. AdWeek outlines six ways longer Tweets could […]

Next to Now: First Week of Fall (Official)

According to the calendar, autumn began this week. We can feel the turn in the air even though the work pace has been fall-fast for weeks now. A lot has shifted in advertising this month—between Chrome dropping support for Flash and iOS9 enabling ad blockers—and as usual we’re keeping an eye on what’s about to […]

Next to Now: This Week in Reading

For the Week Ending April 24, 2015 Facebook’s strength in video ads is gaining momentum. #video How do you define success? It’s important to remember context when thinking about campaign performance. #metrics What do librarians do after quietly sending patrons on their way for the day and locking up?  Rocking out after hours. #hilarious A […]