Next to Now for August 11

August 11, 2016Next to Nowaol, email, Hulu, liveintent, social, streaming, timewarner, TV, verizon, yahooVerso Advertising

Highlights of the week: New announcements from Hulu, Instagram, and Nielsen released in the high heat of summer—with changes coming to the competitive landscape of video, social, and email marketing that are so vital to book advertising. HULU UPS ITS EFFORTS With this announcement that Time Warner has taken a 10% stake in Hulu, the […]

Next to Now for August 4

August 4, 2016Next to Nowadblocking, atlantic, data, iab, olympics, pew, readers, rio2016, soapbox, social, teamusa, verizonVerso Advertising

The tomatoes are plentiful and perfectly ripe at the Union Square Greenmarket and the Olympics are set to start in Rio. It’s peak summertime and a terrific moment to think about great books, passionate readers, and finding new ways to connect them. PEW DATA ON BOOK READERS A recent Atlantic article on book readers looks at recent […]

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