It’s Fleet Week in NYC and Memorial Day Weekend throughout the rest of the U.S., but as we stand over the grill this weekend, we’ll also be pondering the states of the art of social buy buttons, mobile advertising, podcasting . . . and grilling.
Digiday reports that buy buttons on Pinterest and Instagram have not taken off for retailers. This is more evidence that social media cannot be the sole focus of your marketing plan. Whether you believe in marketing funnels or marketing pinball, there is a difference between awareness, engagement, and intent to purchase.
Luxury brand Burberry is a social media powerhouse with over 40MM social followers, but that hasn’t translated to sales, as revenue is slipping. They’re working on it, but Burberry’s conundrum remains a cautionary tale for marketers everywhere.
“‘We’ll probably more than double this year, and, the year before, it tripled year-over-year, so we’ve been seeing really great growth over the past three or four years in podcasting. Just looking back, I think we’re 10 times where we were three years ago,’ said Bryan Moffett, general manager of National Public Media, NPR’s corporate underwriting division.”
Photo (c) Lynn Ruane
Our 2015 Spring Newsletter is here! See a few of our recent campaigns, learn more about podcasts, the NYTimes.com carousel unit, and more.