Tag Archives: The New York Times

Great Media Ideas You Should Consider

By Verso’s Media Department

Places We Love to Advertise Books:
.com — Home Page Advantage Pop-Up Menu — over 30,000,000 impressions for a very low $1 CPM. A great place to advertise well-known brands — our clients who publish a popular diet book loved it so much that they doubled the length of their campaign after first-wave results came in.
– Consistently a great place for books. It can nicely complement a television campaign and is extremely targeted. We have run many campaigns for everything from vampire books to children’s books, with great success.
— A good place to reach a broad audience for a relatively inexpensive CPM. News sites do a great job of increasing awareness about books in many bestselling genres, from business to fiction.
Phone Kiosks / Billboards — Phone kiosks continue to be an affordable way to advertise books. We can target by city and even by neighborhood, and kiosks start for as little as $250 each. We’ve recently secured some great deals on billboards in NY and LA—on Sunset Blvd in LA, and Times Square for as little as $40,000 for 4 weeks.
Media We Think You Should Consider:
Rolling Stone – For the first time in their history, Rolling Stone has dropped their print rates for us. We can now run a color ad for as little as $20,000 that will reach the magazine’s full 1.5 million readership. It may be known as a music magazine, but it has strong political and cultural reportage, and reader studies show that people who read Rolling Stone also read books. Haven’t seen the magazine in a while? Let your AE know and we’ll get you on comp.
The Week – A fabulous place for books. They dedicate about 10% of their edit to books, feature a different author’s favorite books each week, and reach an affluent, educated audience. We have great negotiated rates and can run an ad for as little as $8,000.
The Book – We think it’s very important to support publications and websites that review and promote books. If you aren’t aware of the New Republic’s new book offering, check it out at http://www.tnr.com/book
New Yorker  —  It’s always worth remembering that the New Yorker offers a full page 4/c ad for less than $45,000. The critics rate for a 1/3 page is about $11,000. And did you know that we can buy the New Yorker by region?
BBC.com – Another great place to reach a literary, affluent audience. We can behaviorally target to literary and entertainment enthusiasts. 74% of their users have purchased a book in the last 6 months.
Arthouse Movie Network – We feel that there’s a strong correlation between people who see movies (especially the kind of movies in the Arthouse network) and people who purchase books. And you don’t even need a produced spot to run in theaters. We can run :15 second flash ads – significantly cheaper to produce than standard broadcast quality ads – and you can run them in over 70 theaters on over 400 screens, for less than $25,000.

Places We Love to Advertise Books:

NYT_logo.com — Do you know about the “Home Page Advantage Pop-Up Menu”? It delivers over 30,000,000 impressions for a very low $1 CPM, and it’s a great place to advertise well-known brands. Our clients who publish a popular diet book loved it so much that they doubled the length of their campaign after first-wave results came in.

hulu_logo – Consistently a great place for books. It can nicely complement a television campaign and is extremely targeted. We have run many campaigns for everything from vampire books to children’s books, with great success.

cnn_fox_cbs_logos — These general news sites are not only a good place to reach a broad audience for a relatively inexpensive CPM, but they also do a great job of increasing awareness about books in many bestselling genres, from business to fiction.

Phone Kiosks / Billboards — Phone kiosks continue to be an affordable way to advertise books. We can target by city and even by neighborhood, and kiosks start for as little as $250 each. We’ve recently secured some great deals on billboards in NY and LA—on Sunset Blvd in LA, and Times Square for as little as $40,000 for 4 weeks.

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