Not only are they stealing our jobs, they are “liking” us! There ought to be a tax.
“Facebook advertising has a little-discussed problem: When you run an ad, people operating fake profiles will click on the ad and like your page simply to make their own fake profile look more genuine, as if it is being operated by a real person.”
Google is touting the trackability of “micro-moments”
“90% of consumers say that they go from one device to another every single day, and 91% of them turn to their phone for ideas in the middle of a task. This is an overwhelming percentage to ignore. For marketing efforts to be successful, businesses must pay attention to these statistics.”
Programmatic is like a planet. We live on the thin surface layer but most of the hot stuff is under the surface.
“Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire” by letting publishers use header bidding technology. This could raise ad costs but increase yield, says AdAge.
* In a meta twist, who is “Stein?” He is not otherwise cited or named in the article! It may be a typo for “Scott.”
CHOICE OF A NEW GENERATION?
“The Refresh Project accomplished everything a social media campaign is supposed to accomplish: millions of Facebook likes and thousands of new Twitter followers. But it didn’t sell Pepsi. Pepsi Cola and Diet Pepsi both lost about 5 percent of their market shares over the course of the year — a calamitous decline. The brand returned to TV.”
“American users aged 24 and younger may decrease time spent on Snapchat as more people check out Instagram Stories” but those book-buying 45- to 54-year olds are helping Snapchat to grow its total audience anyway.
“In the decision to trust a source, objective expertise appears to matter less than the determination that this person shares our beliefs, assumptions and suspicions, that they are, in a sense, a member of our tribe.”
“Although we have recently tried to establish longer-term advertising commitments with advertisers, most advertisers do not have long-term advertising commitments with us, and our efforts to establish long-term commitments may not succeed.”
So can we now have that $5,000 plan by Wednesday please?
Educated, affluent readers who love reading prefer their quality, long-form journalism in print form, even if it means paying more. Or so hopes this web-only publication that is returning to print (partially).