Next to Now is thankful for . . . Improvements in Mobile Ad Targeting Nielsen reports that the ability to target specific demos on targeting has increased to 60% of mobile ad impressions (up from 49% a year ago). This indicates that post-Cookie targeting capabilities are improving. #mobile #targeting Facebook Working toward Measurement […]
What’s the best way to use hashtags on every social network? Facebook is not Twitter is not Instagram is not Snapchat. This Click Z post helps you craft your voice to the social network you use. #social 10 Creative Exercises That Are Better Than Brainstorming Creativity is crucial to advertising (duh). But classic brainstorming […]
THE NEW YORK TIMES GOES ALL-IN WITH FLEX For the past year, the New York Times digital team has been testing a “Flex frame unit” that works seamlessly across devices and integrates more smoothly with the reading experience—including several tests with Verso clients. The overwhelmingly positive results of those test has led the New York Times […]
MIC REIMAGINES SPONSORED POSTS The Wall Street Journal reports on how the millennial news platform .Mic is rethinking video sponsorship. Mic is allowing advertisers to sponsor their highly popular videos on Facebook: “Instead of selling…ads based on content genre or audience demographics, Mic is putting its editorial videos into categories, such as clips that elicit […]
Whether you’re planning on watching the U.S. Open, mourning and celebrating the life of Gene Wilder, or just sitting in traffic trying to make it to the beach, there’s a lot of news to catch up on over Labor Day weekend. Read on. SPORTS ILLUSTRATED AND FOX NEWS TEAM UP In an effort to […]
The tomatoes are plentiful and perfectly ripe at the Union Square Greenmarket and the Olympics are set to start in Rio. It’s peak summertime and a terrific moment to think about great books, passionate readers, and finding new ways to connect them. PEW DATA ON BOOK READERS A recent Atlantic article on book readers looks at recent […]
PREMIUM WEBSITE ADS PERFORM BETTER A new study from ComScore underlines that ads on premium websites—such as the New York Times, WSJ, and various imprints of Condé Nast and Hearst media—deliver better results than ads on non-premium websites. From the Wall Street Journal article on this report: “The study, which comScore said analyzed the ad […]
In honor of Bastille Day, the advertising news this week is centered around freedom and revolution. FREE POKEMON In a time of bitter political and racial divides, one thing is bringing Americans together this summer: Pokemon. In the many stories about Pokemon Go (It’s good for depression! It’s getting kids outside! It’s stupid!), there are several […]
SNAPCHAT MATURES The Wall Street Journal reports that Snapchat is getting older—with 14% of US smartphone owners over 35 years old using the app. While they don’t use it with the same frequency and velocity we see with teenage users, the aging of the user population is a sure sign that the platform is going […]
What’s the cause for optimism? Our latest readings on advertising and what it means for book publishers. The links below point to new intelligence on fresh data, smart research, inspiring creative, reader-centric design, and the potential for real world impact. SNAPCHATS WANTS YOU TO AMP UP THE AUDIO In a reminder that different platforms call […]