The tomatoes are plentiful and perfectly ripe at the Union Square Greenmarket and the Olympics are set to start in Rio. It’s peak summertime and a terrific moment to think about great books, passionate readers, and finding new ways to connect them. PEW DATA ON BOOK READERS A recent Atlantic article on book readers looks at recent […]
SNAPCHAT MATURES The Wall Street Journal reports that Snapchat is getting older—with 14% of US smartphone owners over 35 years old using the app. While they don’t use it with the same frequency and velocity we see with teenage users, the aging of the user population is a sure sign that the platform is going […]
Thanks to Digital Book World for hosting another engaging conference on the state of the art of book publishing in a digital world. Verso’s Tom Thompson enjoyed the smart, focused crowd on hand for his Master Class on Paid Digital Media and the packed audience for his panel on the Book-Buyer’s Journey with deeply insightful colleagues […]
Does the road ahead look clear or is that just snow blindness from last weekend’s blizzard? This week we read about Facebook’s entry into live streaming, strategic shifts at Quartz, and new ways to target sports and gaming enthusiasts. FACEBOOK JUMPS IN & PERISCOPE BETTER WATCH OUT Facebook enters the live stream business: “The […]
This weeks’s Next to Now includes links to articles on standing out on Snapchat, partnering with Instagram, and checking out an experiment that gives people a real, human stake in an outdoor ad campaign. HOW TO STAND OUT ON SNAPCHAT This article gives a good primer about strategies to get a presence on Snapchat without […]
Today is the final day of the 2015 Advertising Week, so the studies and new ad product announcements have been coming in fast and furious. Here is a selection of the news that we think will help book publishers reach their marketing goals in the coming year. YOUTUBE ADS BECOME SHOPPABLE YouTube is rolling […]
TWITTER AD OPTIONS EXPAND Twitter expands its ad products to drive video views and Tweet engagements beyond the Twitter platform. #social FOOD AND PINTEREST 57% of Pinterest users have browsed food content on Pinterest while in store. For cookbook publishers, that sounds like an opportunity: “DIY and crafts, home decor, food and drink, […]
It’s alive! Twitter makes it easier to link your advertising campaign to live events. #social #live Are interstitials worth it? Google says they deliver great click-through numbers but also high levels of bad feeling. #advertising Peep shows, drones, and caffeine-ready concerts. Check out some early marketing experiments with Perisocope. #streaming #social YouTube […]