What’s the best way to use hashtags on every social network?
Facebook is not Twitter is not Instagram is not Snapchat. This Click Z post helps you craft your voice to the social network you use.
Creativity is crucial to advertising (duh). But classic brainstorming methods don’t always bring out the best in your team. Especially if you have a good number of super creative introverts in the room (cf. Susan Cain’s Quiet). Hub Spot posted several good and different ways to generate new ideas.
LinkedIn Opens Up In-Mail Targeting
Combining LinkedIn’s targeted business readership with the power of email marketing makes the new in-mail targeting option a very interesting one for reaching the business audience.
Facebook Continues to Reveal Problems with Its Reporting
Caveat emptor: campaign data is crucial if it’s accurate, but there remains a good amount of question about how accurate the numbers are. The most powerful companies in the world also have a worrying tendency to be walled gardens re: their data. “Just trust us” is not a line that should go very far with any responsible media buyer.
Speaking of Facebook: Ads Are Coming to Messenger
We saw this coming. And despite our concerns about measurability (see above), we welcome ads that reach readers wherever they are—and a lot of people are using Messenger.
Photo of this week's Union Square Subway Station post-election post-it wall (c) 2016 Martha Otis