Whether you’re planning on watching the U.S. Open, mourning and celebrating the life of Gene Wilder, or just sitting in traffic trying to make it to the beach, there’s a lot of news to catch up on over Labor Day weekend. Read on.
SPORTS ILLUSTRATED AND FOX NEWS TEAM UP
In an effort to take on sports powerhouse ESPN, Sports Illustrated and Fox News have agreed to an editorial and ad sharing deal across their businesses. According to the WSJ:
“Combined properties operated by Sports Illustrated and Fox Sports brought in about 68 million unique visitors in July, which would make it the second-largest sports publisher behind ESPN, which brought in about 79 million visitors, according to digital measurement specialist comScore.
On their own, Fox Sports ranked third in the sports category in July, while Sports Illustrated came in 10th, according to comScore.”
YOUTUBE GEARS UP TO GO MORE SOCIAL
As the premier video platform sees increasing competition from Facebook and Twitter live video platforms, YouTube is looking to develop more social tools to help video creators interact with their audience. They are calling the new effort, “Backstage.” According to VentureBeat’s Harrison Weber, Backstage’s features will “live alongside the Home and Videos tabs within individual YouTube channels,” and content posted through Backstage will be included in channel subscribers’ feeds and notifications.”
KNOW YOUR DATA
In programmatic advertising it’s vital to know what kind of data you’re using and whether it’s first, second, or third party. This ClickZ article provides a good primer on the differences and advantages of each.
FORBES JOINS PODCAST ONE
After testing the podcast waters with “Women@Forbes”, the venerable business publication is going all in with podcast network Podcast One.
World's Fair Globe photo (c) 2016 Martha Otis