These are dark days in America—yet there remain sources of light. You might wonder if that’s a comment on the state of our polarized political discourse and the role books can play in revitalizing our national conversation. Maybe. Maybe not. But it is definitely a comment on the days getting shorter as we approach the first day […]
PUBLISHERS RETHINK TABOOLA AND OUTBRAIN They were supposed to be the next big thing in advertising: a kind of native advertising you could book and run programmatically. But the New York Times reports that those “Promoted Stories” style ads with rows of photos and links beneath articles are falling out of favor. While we’re […]
Whether you’re planning on watching the U.S. Open, mourning and celebrating the life of Gene Wilder, or just sitting in traffic trying to make it to the beach, there’s a lot of news to catch up on over Labor Day weekend. Read on. SPORTS ILLUSTRATED AND FOX NEWS TEAM UP In an effort to […]
PREMIUM WEBSITE ADS PERFORM BETTER A new study from ComScore underlines that ads on premium websites—such as the New York Times, WSJ, and various imprints of Condé Nast and Hearst media—deliver better results than ads on non-premium websites. From the Wall Street Journal article on this report: “The study, which comScore said analyzed the ad […]
DO MEDIA BRANDS EVEN MATTER ANYMORE? Columbia Journalism Review asks the question at the heart of advertising: In a world where information is coming at you from all sides, does it matter who says what and where? According to study by CJR and the George T. Delacorte Center for Magazine Journalism, yes it does matter: […]
Spring 2016 unfolds with exciting new marketing platforms, a digital shout-out for an old but effective ad platform, new developments in looking at what readers want and more . . . SXSW INTERACTIVE Adweek points to the hot topics at the recently concluded SXSWi, and they’re not a surprise, but they do underscore […]
As the New York City sidewalks become forests of blue spruce and Canadian tree sellers and the Rockefeller Center tree lights up the night, the world of digital advertising continues to evolve. Here are links to some of the most relevant ad news we’ve seen this week: ADBLOCKING NOT YET AN ISSUE FOR MOBILE Nieman Lab […]
With the end of Daylight Savings Time on Sunday, we enter the homestretch of the year. Here’s some of what we’ve been reading this week—looking forward even as we “fall back.” SHOULD FOLLOWER COUNT DETERMINE WORTH? It’s a question that depends on context. For regular everyday products like shoes, toasters, or books, the answer is […]
This week, the articles that caught our eye were about innovation in targeting and storytelling. ONLINE VIDEO: IT’S NOT JUST MILLENNIALS Once predominantly the province of Millennials, online video watching has now stretched to include Gen X as well: “The average consumer between the ages of 16 and 45 watches 204 minutes of video […]
January may mark the start of the calendar year, but for everything else — including book publishing and advertising — the real starting gun seems to go off the day after Labor Day. Which is a good time to remember that when you’re moving at full speed you better have an eye on the road […]