VIRTUAL REALITY IS COMING TO A WORLD NEAR YOU In terms of potential for book marketers, VR is not “next to now” so much as it is next to next to now. But it’s coming: “So, what’s the SEO and general marketing upheaval linked to augmented and virtual reality? David Amerland, author of Google Semantic […]
GOOD NEWS FOR PANDORA LISTENERS . . . AND ADVERTISERS Pandora’s sponsored listening program leads to higher ad engagement by *decreasing* the frequency of the ads. We think that advertising which helps users get what they want works much better than advertising that interrupts what they want. #audio GOOD NEWS FOR INSTAGRAM The opening […]
It’s alive! Twitter makes it easier to link your advertising campaign to live events. #social #live Are interstitials worth it? Google says they deliver great click-through numbers but also high levels of bad feeling. #advertising Peep shows, drones, and caffeine-ready concerts. Check out some early marketing experiments with Perisocope. #streaming #social YouTube […]
This week’s feature image is from Teresita Fernández’s “Fata Morgana” up now at Madison Square Park. Good news for advertisers who need more room to work with on mobile: Phablets on the march. (via Benedict Evans) #mobile New Pew data suggests the mobile tide has turned: “At the start of 2015, 39 of the top 50 digital news […]
For the Week Ending April 24, 2015 Facebook’s strength in video ads is gaining momentum. #video How do you define success? It’s important to remember context when thinking about campaign performance. #metrics What do librarians do after quietly sending patrons on their way for the day and locking up? Rocking out after hours. #hilarious A […]