Tag Archives: black friday

Next to Now for November 23

Next to Now is thankful for . . .


Improvements in Mobile Ad Targeting

Nielsen reports that the ability to target specific demos on targeting has increased to 60% of mobile ad impressions (up from 49% a year ago). This indicates that post-Cookie targeting capabilities are improving.

#mobile #targeting


Facebook Working toward Measurement Transparency

Related: We’re also glad we never migrated to Atlas ad serving because they’re shutting it down. 



The End of Black Friday as a Stand-Alone Event

Let’s spread the wealth among a few days and stop the stampede.



Ad Agencies Waking Up to What People Are Really Aspiring To

Ad agencies rethink data and recruitment post-election. 



Snapchat Spectacles

Especially that they’ve opened a pop-up store near us in time for Christmas.