IS THE FUTURE OF ADVERTISING A BOT? Venture Beat details how messenger bots in services such as Facebook Messenger, Kik, and more are changing the nature of how we can advertise, bringing the promise of 1:1 customized marketing closer to fruition. While current messenger bots are fairly crude, more nuanced bots are in development: “A.I. […]
Highlights of the week: New announcements from Hulu, Instagram, and Nielsen released in the high heat of summer—with changes coming to the competitive landscape of video, social, and email marketing that are so vital to book advertising. HULU UPS ITS EFFORTS With this announcement that Time Warner has taken a 10% stake in Hulu, the […]
NATIVE ADVERTISING BEST PRACTICES Smart, clever, informative native ads are one of the most exciting growth areas in advertising. Digiday walks us through the process that has brought significant improvement to Slate’s native efforts. In addition to bringing a more Slate-style voice to the content, the new native ads are more transparent about the sponsorship. This […]
While the book world bustles about Chicago during 2016 BEA, the world of advertising has been busy talking about the marketing funnel, YouTube best practices, marketing intelligently to smart women, and more. THE MARKETING FUNNEL IS NOT DEAD A while back we pointed to an opinion piece that argued that the marketing funnel is dead […]
VOX ALL-IN FOR SNAPCHAT Vox Media is betting against the 97.9% of marketers who found Snapchat wanting in that ROI survey. At this week’s New Front presentation, Vox revealed that it’s expanding its Snapchat presence across all its brands and creating a Snapchat Studio. #snapchat #vox 10 BILLION VIDEOS A DAY A new statistic […]
This week, the news was all about communication: innovations in messaging, email rates, attention spans and more. F8 INTRODUCES SPONSORED MESSAGES Facebook’s F8 conference introduced their latest updates to messaging—now including sponsored messages. The announcement marks a significant opportunity for paid advertising in the U.S. messaging business. #messaging FACEBOOK SHARING IS DOWN One reason […]
Thanks to Digital Book World for hosting another engaging conference on the state of the art of book publishing in a digital world. Verso’s Tom Thompson enjoyed the smart, focused crowd on hand for his Master Class on Paid Digital Media and the packed audience for his panel on the Book-Buyer’s Journey with deeply insightful colleagues […]
As our preparations for this year’s Digital Book World shift into high gear (including the Master Class in paid advertising and the panel on the book buyer’s journey), there is an abundance of ad news to take in. Below is a sampling of what we’ve been reading this week. WHY IS THIS PAGE TAKING SO […]
Our last post before the end of 2016 is a meaty one. WHAT BROUGHT WATERSTONE’S BACK FROM THE BRINK? A great—and optimistic!—article in Slate about how the future of chain bookstores might be shifting, with a focus on the refurbished Waterstone’s. #bookstores DESKTOP EMAIL OPEN RATES STILL HIGHER, BUT DECLINING According to eMarketer, […]
ARE BUY BUTTONS ON SOCIAL MEDIA A GOOD IDEA? Marketers are very excited by social media buy buttons, but consumers? Not so much. This survey of user habits on social media is a useful reminder that just because an idea looks good on a marketing plan doesn’t mean it’s something that serves our customers […]