YOUTUBE VIEWING HABITS YouTube is getting longer term views. The average viewing session on YouTube is now 40 minutes. That data point comes from a Google post about winning the customer over before s/he enters the store. While it’s written for larger brand advertisers—make-up, CPG, and cars—there are good takeaways for book advertising from the […]
THE FT: “HOW THE MAD MEN LOST THE PLOT” In the FT, ad strategist Ian Leslie goes to battle with the notion that legacy media is dead and digital hypertargeting is the savior. Leslie cites the study that showed Pepsi’s decision to forego traditional advertising for a social media campaign delivered a large number of clicks […]
For the Week Ending April 24, 2015 Facebook’s strength in video ads is gaining momentum. #video How do you define success? It’s important to remember context when thinking about campaign performance. #metrics What do librarians do after quietly sending patrons on their way for the day and locking up? Rocking out after hours. #hilarious A […]