It’s alive! Twitter makes it easier to link your advertising campaign to live events. #social #live Are interstitials worth it? Google says they deliver great click-through numbers but also high levels of bad feeling. #advertising Peep shows, drones, and caffeine-ready concerts. Check out some early marketing experiments with Perisocope. #streaming #social YouTube […]
This week’s feature image is from Teresita Fernández’s “Fata Morgana” up now at Madison Square Park. Good news for advertisers who need more room to work with on mobile: Phablets on the march. (via Benedict Evans) #mobile New Pew data suggests the mobile tide has turned: “At the start of 2015, 39 of the top 50 digital news […]
A Week in Reading Book-Related Ad Tech, Link by Link For the Week Ending May 1, 2015 New data on who’s gaming now. This has been true for a long time but it’s always worth reminding people (and by “people” we mean ourselves): teen boys aren’t the only one’s gaming. Also, there’s new data on how […]
For the Week Ending April 24, 2015 Facebook’s strength in video ads is gaining momentum. #video How do you define success? It’s important to remember context when thinking about campaign performance. #metrics What do librarians do after quietly sending patrons on their way for the day and locking up? Rocking out after hours. #hilarious A […]