PLUNDER THE INFLUENCE
Influencer marketing has become more widespread, with more than 200,000 such posts a month just on Facebook Inc.’s Instagram … “We don’t want to be in the business of tricking consumers.”
Bloomberg on labeling influencer posts that are, effectively, advertising.
POSTERS FOR POSTERS
This week we’ve seen a pleasant example of how a dominant physical presence – in this case a subway domination at the storied West 4th Street Subway Station – can lead to a huge social media presence – in this case a retweet by Stephen King to his millions of devoted followers.
Win for Winslow!
THE GAME OF DUOPOLY
“Two Goliaths and Not a Slingshot in Sight.” An insightful overview of digital advertising: Google, Facebook, and [that other stuff] from The Wall Street Journal.