Tag Archives: local

The Way We Gift Now

The Way We Gift Now

In the 4.7.20 Shelf Awareness, Atomic Books of Baltimore, MD reported:

“People have been asking, ‘What can we do? How can we help?’ All you need to do is BUY BOOKS and GIFT CARDS! We don’t need donations or anything extra (just yet). We’re here to sell books. And if you keep buying books we should be fine.”

Let’s do it friends; start buying books now for all those events on the horizon. Sure, we could wait, but booksellers and bookstores need our help now! Let your friends and family know how easy it is to Shop Local and Now with Bookshop.org or IndieBound.org, and support their local retailer.



Rescheduled a lunch?


Remember DATES with friends? Since that’s not happening, send a book instead! Hilary Mantel is a captivating date with The Mirror & the Light; Don Winslow thrills with Broken; or surprise with debut author Elizabeth Wetmore’s Valentine.



The Mirror & the Light • Broken • Valentine

Grads love to read.




Think of the GRADUATES—kindergarten, elementary / middle / high school, college—who will miss their big celebrations. A gift is in order, maybe two! Buy a gift card or Oh, the Places You’ll Go, Becoming by Michelle Obama, Make Your Bed by William McKraven. Find inspiration NOW from your local bookstore.



Becoming • Oh, the Places You'll Go • Make Your Bed

Wedding postponed?




Maybe your friends had to cancel their WEDDING? Ours did. How about a book to cushion the blow? A terrific cookbook perhaps? One of Mark Bittman’s or his newest How to Eat; Ottolenghi Simple, or Bakerita “for the modern baker.” We’re going to send That Cheese Plate Will Change Your Life (out 5/12)—hope it’s true!



How to Eat • Ottolenghi Simple • Bakerita • That Cheese Plate Will Change Your Life

Moms & Dads.




Take care of MOTHER’S DAY (May 10) and FATHER’S DAY (June 21) NOW. Lots of excellent gifts for Mom, Dad, Grandma, Grandpa. Consider Her Last Flight by Beatriz Williams, Simon the Fiddler by Paulette Jiles, The Dutch House by Ann Patchett, The Night Watchman by Louise Erdrich, Dad’s Maybe Book by Tim O’Brien, While the Music Played by Nathaniel Lande, Rick Atkinson’s The British Are Coming is new in paperback.



Her Last Flight • Dad's Maybe Book • While the Music Played • The British Are Coming

Christmas in April?




Think ahead to the HOLIDAYS! Be the person who shops early. Yes, you! There are books you can already see buying for Christmas or Hanukkah, so order NOW! Then there is plenty of time to wrap.



Christmas in April

“So call your local bookstore and see if they’re still shipping. It turns out the community of readers and books is the community we needed in the good old days, and it’s the community we need in hard times, and it’s the community we’ll want to be there when this whole thing is over.”
—Ann Patchett, co-owner of Parnassus Books, Nashville, TN




Our industry is so thoughtful and generous, and there are many ways to support bookstores and booksellers, artists and writers. Many of you already have. But if you have time to think about the books you want to share, to give, to press upon your friends and family, please do. The key word is NOW!









Or connect with your local bookseller.











Need More Gift Ideas? Reach Out to Us! ‣




Next to Now for July 21


A new study from ComScore underlines that ads on premium websites—such as the New York Times, WSJ, and various imprints of Condé Nast and Hearst media—deliver better results than ads on non-premium websites. From the Wall Street Journal article on this report:

“The study, which comScore said analyzed the ad campaigns of 15 large brands across a number of advertiser categories, concluded that ads placed on DCN sites were 67% more effective than non-DCN sites. According to comScore, that difference confirmed that ‘premium sites deliver premium performance.’

“The study also found that premium publisher sites were more effective in driving so-called ‘mid-funnel brand metrics,’ which measure consumer attitudes including favorability, consideration and intent to recommend.

“’The primary driver of this increased effectiveness is the halo effect that comes from the value of the contextual environment in which these ads are seen,” the report concluded. Basically, ads perform better when they appear alongside high-quality content.”

This is a value-proposition inherent in the way ads on premium websites are priced—with CPMs often 2-3x as expensive as non-premium sites—and matches with results we see at Verso. But it’s good to have more data backing up our observations.

Here’s a link to more detail from report from AdWeek. And here’s Niemen Lab’s take on the same study. 

#targeting #data #performance #ripepeachestastebest



Google announced that it now can deliver native ads programmatically. The best performing native ads are those that are crafted in the unique voice of a particular website, and that ability is still beyond the reach of Google’s system. But adjusting headline and copy to each website’s particular style is a decent, and more affordable second option.

#native #programmatic #google #everypeachisdifferent



Amazon’s Prime Day was discussed (and dissed) as an expression of the company’s power, which it was . . . But that doesn’t mean the news was all bad for smaller retailers who took advantage of the “deal hunting” in the communal air to up their own business. In a study of last year’s Prime Day, BloomReach found that traffic to other retailers was up 21% and conversion improved by an average of 57% as a result of Prime Day. It’s a form of the real estate adage, “location location location.” Put your business where the action is, and use the wind as it is (even if you don’t like the source of the hot air) to power your boat.

#primeday #amazon #local #localpeaches



You knew this was coming, right? Pokemon Go is introducing “Sponsored Locations,” a new revenue stream for Niantic, the maker of the app, and a good idea for marketers, especially if they’re a bricks and mortar retail store . . . or a company that sells its products there.

#pokemongo #geotargeting #peacheeoto



After Snapchat has declared the rise of vertical video, a new report suggests square video is not only the format needed for Instagram, it’s also proving to be the best performing format for video on Facebook in several head-to-head tests:

“For the past several months, we have started shooting videos for square crop and posting videos in square crop,” said Jason Stein, founder and CEO of Laundry Service. “We are doing this because in executing the media buys for these videos, we found that view-through rate and engagement rate are much higher on square than landscape videos. This is likely due to the larger amount of real estate that a square video gets in feed.”

#video #creative #uprightpeaches



A new company called Wrapify is allowing any car owner to let their car become a trackable, digitally connected, moving billboard. Spotify and PetCo are advertisers who have tested the technology for their own products. Here’s a link to the AdWeek story.

#digital #outdoor #peachesforeveryone


Photo: Peaches from Union Sq Greenmarket (c) 2016 Martha Otis