For our final post of 2016, we wish you a happy holidays and terrific last-minute gift-finding success for all your loved ones (pro tip: look in a bookstore). FACEBOOK EXPERIMENTS WITH GREATER AD CONTROL FOR CONSUMERS This week Facebook announced that are allowing users greater control over which ads they see. First available for […]
As the holiday season lights the way from one year to the next, this week’s ad news gives us a glimpse of what’s working, what’s not working, and what’s worth testing. BANNER AD TIPS FROM BBDO BBDO has run a study of the best performing banner ads. What they learned is worth noting: Keep […]
SELF SHUTTERS PRINT, GOES DIGITAL ONLY Conde Nast’s Self is ending the print version of the magazine, and ramping up the digital brand. Media Post reports, “Since 2014, Self’s single-copy sales dropped from 148,000 to 44,000. Circulation has dropped from just over 1.5 million to just under. “Meanwhile, video viewership experienced triple digit growth compared […]
PUBLISHERS RETHINK TABOOLA AND OUTBRAIN They were supposed to be the next big thing in advertising: a kind of native advertising you could book and run programmatically. But the New York Times reports that those “Promoted Stories” style ads with rows of photos and links beneath articles are falling out of favor. While we’re […]
THE NEW YORK TIMES GOES ALL-IN WITH FLEX For the past year, the New York Times digital team has been testing a “Flex frame unit” that works seamlessly across devices and integrates more smoothly with the reading experience—including several tests with Verso clients. The overwhelmingly positive results of those test has led the New York Times […]
PODCAST ADS CREATE HALO EFFECT While podcasts still don’t deliver the ad metrics of other digital products, evidence continues to mount that podcast advertising is effective. A new Edison Research study commissioned by the IAB suggests that 65% of podcast fans “are more willing to consider purchasing products and services they learn about during […]
Highlights of the week: New announcements from Hulu, Instagram, and Nielsen released in the high heat of summer—with changes coming to the competitive landscape of video, social, and email marketing that are so vital to book advertising. HULU UPS ITS EFFORTS With this announcement that Time Warner has taken a 10% stake in Hulu, the […]
The tomatoes are plentiful and perfectly ripe at the Union Square Greenmarket and the Olympics are set to start in Rio. It’s peak summertime and a terrific moment to think about great books, passionate readers, and finding new ways to connect them. PEW DATA ON BOOK READERS A recent Atlantic article on book readers looks at recent […]
DO MEDIA BRANDS EVEN MATTER ANYMORE? Columbia Journalism Review asks the question at the heart of advertising: In a world where information is coming at you from all sides, does it matter who says what and where? According to study by CJR and the George T. Delacorte Center for Magazine Journalism, yes it does matter: […]
TO STRIVE, TO SEEK, TO SHARE, BUT NOT TO READ Click Z reports on a study that reveals that most shared items are never read: “In news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of […]