PUBLISHERS RETHINK TABOOLA AND OUTBRAIN They were supposed to be the next big thing in advertising: a kind of native advertising you could book and run programmatically. But the New York Times reports that those “Promoted Stories” style ads with rows of photos and links beneath articles are falling out of favor. While we’re […]
YOUTUBE VIEWING HABITS YouTube is getting longer term views. The average viewing session on YouTube is now 40 minutes. That data point comes from a Google post about winning the customer over before s/he enters the store. While it’s written for larger brand advertisers—make-up, CPG, and cars—there are good takeaways for book advertising from the […]
NEW SPOTIFY VERTICAL VIDEO ADS Spotify announced a new product — Vertical Video Ads — which allows advertisers to sponsor playlists. Users agree to watch the full video in exchange for thirty minutes of free listening. These kinds of ads are wins for the advertisers, the users, and the platform. At launch, the branded moments […]
THE FT: “HOW THE MAD MEN LOST THE PLOT” In the FT, ad strategist Ian Leslie goes to battle with the notion that legacy media is dead and digital hypertargeting is the savior. Leslie cites the study that showed Pepsi’s decision to forego traditional advertising for a social media campaign delivered a large number of clicks […]
PODCAST ADS CREATE HALO EFFECT While podcasts still don’t deliver the ad metrics of other digital products, evidence continues to mount that podcast advertising is effective. A new Edison Research study commissioned by the IAB suggests that 65% of podcast fans “are more willing to consider purchasing products and services they learn about during […]
IS THE FUTURE OF ADVERTISING A BOT? Venture Beat details how messenger bots in services such as Facebook Messenger, Kik, and more are changing the nature of how we can advertise, bringing the promise of 1:1 customized marketing closer to fruition. While current messenger bots are fairly crude, more nuanced bots are in development: “A.I. […]
Highlights of the week: New announcements from Hulu, Instagram, and Nielsen released in the high heat of summer—with changes coming to the competitive landscape of video, social, and email marketing that are so vital to book advertising. HULU UPS ITS EFFORTS With this announcement that Time Warner has taken a 10% stake in Hulu, the […]
NATIVE ADVERTISING BEST PRACTICES Smart, clever, informative native ads are one of the most exciting growth areas in advertising. Digiday walks us through the process that has brought significant improvement to Slate’s native efforts. In addition to bringing a more Slate-style voice to the content, the new native ads are more transparent about the sponsorship. This […]
TWITTER INTRODUCES EMOJI TARGETING Adweek announces that Twitter is set to allow advertisers to target by emoji. From showing a travel book to users of the airplane emoji to a soccer book to users of the soccer ball emoji, there are endless ways to put this new targeting to work for your title. #twitter #emoji #targeting […]
What’s the cause for optimism? Our latest readings on advertising and what it means for book publishers. The links below point to new intelligence on fresh data, smart research, inspiring creative, reader-centric design, and the potential for real world impact. SNAPCHATS WANTS YOU TO AMP UP THE AUDIO In a reminder that different platforms call […]