Next to Now: December 9

SELF SHUTTERS PRINT, GOES DIGITAL ONLY Conde Nast’s Self is ending the print version of the magazine, and ramping up the digital brand. Media Post reports, “Since 2014, Self’s single-copy sales dropped from 148,000 to 44,000. Circulation has dropped from just over 1.5 million to just under. “Meanwhile, video viewership experienced triple digit growth compared […]

Next to Now for November 23

Next to Now is thankful for . . .   Improvements in Mobile Ad Targeting Nielsen reports that the ability to target specific demos on targeting has increased to 60% of mobile ad impressions (up from 49% a year ago). This indicates that post-Cookie targeting capabilities are improving. #mobile #targeting   Facebook Working toward Measurement […]

Next to Now for November 4

  PUBLISHERS RETHINK TABOOLA AND OUTBRAIN They were supposed to be the next big thing in advertising: a kind of native advertising you could book and run programmatically. But the New York Times reports that those “Promoted Stories” style ads with rows of photos and links beneath articles are falling out of favor. While we’re […]

Next to Now for October 21

NEW SPOTIFY VERTICAL VIDEO ADS Spotify announced a new product — Vertical Video Ads — which allows advertisers to sponsor playlists. Users agree to watch the full video in exchange for thirty minutes of free listening. These kinds of ads are wins for the advertisers, the users, and the platform. At launch, the branded moments […]

Next to Now for September 30

NEW IAB MOBILE STUDY The Interactive Advertising Bureau (IAB) released a report this week on the mobile shopping experience, “Mobile Commerce: A Global Perspective”. While the global payment system is of less concern to U.S. book publishers, the ecosytem of research, engagement and purchase is critical to book buyer’s experience and offers relevant insight even […]

Next to Now for September 23

THE FT: “HOW THE MAD MEN LOST THE PLOT” In the FT, ad strategist Ian Leslie goes to battle with the notion that legacy media is dead and digital hypertargeting is the savior. Leslie cites the study that showed Pepsi’s decision to forego traditional advertising for a social media campaign delivered a large number of clicks […]

Next to Now for August 11

  Highlights of the week: New announcements from Hulu, Instagram, and Nielsen released in the high heat of summer—with changes coming to the competitive landscape of  video, social, and email marketing that are so vital to book advertising.   HULU UPS ITS EFFORTS With this announcement that Time Warner has taken a 10% stake in Hulu, the […]

Next to Now for August 4

The tomatoes are plentiful and perfectly ripe at the Union Square Greenmarket and the Olympics are set to start in Rio. It’s peak summertime and a terrific moment to think about great books, passionate readers, and finding new ways to connect them. PEW DATA ON BOOK READERS A recent Atlantic article on book readers looks at recent […]