Tag Archives: email

Next to Now: Heart of the Summer Edition


It’s alive!

Twitter makes it easier to link your advertising campaign to live events.

#social #live


Are interstitials worth it?

Google says they deliver great click-through numbers but also high levels of bad feeling.



Peep shows, drones, and caffeine-ready concerts.

Check out some early marketing experiments with Perisocope.

#streaming #social


YouTube getting VR-ready.

“YouTube launched its first 360-degree video ad yesterday.”



Apple gets into the streaming radio business.

“Earlier this year, Apple extended its mobile advertising network to iTunes Radio, its web streaming service that competes with Pandora, through programmatic ad buying.”

#programmatic #audio



For your next ad, might we humbly suggest an artisanal font made expressly for Kanye? Inspired by Kanye’s tweet, “Sometimes I get emotional over fonts,” Yeezy Display will add a mere $50,000 to your production cost.

(Via Dark Matter Issue 049)

#design #yeezy


The return to the couch.

OTT Devices (“Over the Top” boxes such as Apple TV or Roku) are bringing Hulu viewers, and presumably other streamers, back to the living couch—which means TV is regaining its “real-life” social component (because the couch is where we can watch with other people), without necessarily losing its digitally social component.

#video #streaming


Email on the fly.

There’s no more question about it, email is majority mobile-first.

#email #mobile #samething


The end of Inbox Zero?

It’s probably not a coincidence that the move to mobile with email is happening at the same time as we are rethinking workflow:

“Inbox Zero, while a great concept within the limits of email and paper (“Clean Desk policy”), is a fundamentally authoritarian high-modernist concept. It creates a strong, bright line between profane and sacred regimes of information, and encourages you to get to illusory control (a clean inbox) by hiding precisely the illegible chaos that’s tempting and dangerous to ignore (if you use folders, you likely have one or more misc folders even if you don’t call them that). This is dangerous because you’re just moving unprocessed chaos from a procrastination zone with strong temporal cues (the Inbox) to a denial zone with broken temporal cues (the set of de facto misc folders).”


(Via Dark Matter Issue 049)


Next to Now: New Habits in Bloom

This week, we peek into changing consumer habits in messaging, video viewing, marketing, and searching.


Instant messaging is on the rise and ready to overtake email as the primary communication tool by 2019. Get your marketing skills up to speed.


Who What When Where Why: The modern quest reveals itself across all our autocompletes (apparently we still really want to know “Who killed JFK?”):

via Dark Matter 


The rise and fall of persona marketing, continued: Why personas are like Marmite.

via Dark Matter


The decline of kids TV—now so much less popular than tablets it’s a punishment:

“Mobile devices are so popular with kids that nearly half of the 800 parents quizzed by Miner & Co. reported that they confiscate their kids’ tablets when they act up and make them watch TV instead”

via Dave Pell

Next to Now: What Are You Building?

A Week in Reading Book-Related Ad Tech, Link by Link

For the Week Ending May 1, 2015

New data on who’s gaming now. This has been true for a long time but it’s always worth reminding people (and by “people” we mean ourselves): teen boys aren’t the only one’s gaming. Also, there’s new data on how people are gaming, which is important to note:

Smartphones may have been used less than PCs and consoles among gaming households in the ESA study, but among the population as a whole, mobile is far more popular.



Laura Olin has been running an amazing, unclassifiable newsletter, every week something different, for a while. She’s just started doing it under the auspices of The Awl. Here’s where you can find out how to subscribe.



In the rush to reach audiences on mobile, don’t forget desktop. While a large percentage of purchase research is done on mobile, the bulk of online buying still happens on desktop—behaviors that point to the importance of cross-device targeting.



Snapchat’s Discover traffic drops. That’s not surprising. The question is how will it evolve as the platform matures.



“Creatives need more data” says this article lead—but what the creatives really say is that they need more time and money.



Is Joseph Mitchell still one of the all-time greats in creative non-fiction if his non-fiction was more “fiction” than “non-”?



Good news from Hulu: Subscribers up 50% in 2015, Total streams up 77%, New investments in content, Programmatic and Custom ads coming.



“At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics platform to show how videos perform over time.”



Do you have a strategy for interacting with readers during “micro-moments”?



With Viacom’s “Vantage,” is TV media buying getting the data boost we’ve been waiting for? “Vantage is a bit of like a computer dating service. The client inputs the sort of traits it looks for in a customer, and Vantage’s proprietary algorithm spits out a list of shows where the two are most likely to intersect.”

#tv #data


Amazon experiments with ads on Kindle. Among the new ad offerings, William Boyd writes a “brand-relevant” story sponsored by Land Rover, distributed for free on Kindle.



An interesting new mobile video ad unit—with content keyed to the article the user is reading. The more relevant tech can make our ads to users the better.

#mobile #video