SELF SHUTTERS PRINT, GOES DIGITAL ONLY Conde Nast’s Self is ending the print version of the magazine, and ramping up the digital brand. Media Post reports, “Since 2014, Self’s single-copy sales dropped from 148,000 to 44,000. Circulation has dropped from just over 1.5 million to just under. “Meanwhile, video viewership experienced triple digit growth compared […]
These are dark days in America—yet there remain sources of light. You might wonder if that’s a comment on the state of our polarized political discourse and the role books can play in revitalizing our national conversation. Maybe. Maybe not. But it is definitely a comment on the days getting shorter as we approach the first day […]
YOUTUBE VIEWING HABITS YouTube is getting longer term views. The average viewing session on YouTube is now 40 minutes. That data point comes from a Google post about winning the customer over before s/he enters the store. While it’s written for larger brand advertisers—make-up, CPG, and cars—there are good takeaways for book advertising from the […]
NEW IAB MOBILE STUDY The Interactive Advertising Bureau (IAB) released a report this week on the mobile shopping experience, “Mobile Commerce: A Global Perspective”. While the global payment system is of less concern to U.S. book publishers, the ecosytem of research, engagement and purchase is critical to book buyer’s experience and offers relevant insight even […]
THE FT: “HOW THE MAD MEN LOST THE PLOT” In the FT, ad strategist Ian Leslie goes to battle with the notion that legacy media is dead and digital hypertargeting is the savior. Leslie cites the study that showed Pepsi’s decision to forego traditional advertising for a social media campaign delivered a large number of clicks […]
PODCAST ADS CREATE HALO EFFECT While podcasts still don’t deliver the ad metrics of other digital products, evidence continues to mount that podcast advertising is effective. A new Edison Research study commissioned by the IAB suggests that 65% of podcast fans “are more willing to consider purchasing products and services they learn about during […]
Whether you’re planning on watching the U.S. Open, mourning and celebrating the life of Gene Wilder, or just sitting in traffic trying to make it to the beach, there’s a lot of news to catch up on over Labor Day weekend. Read on. SPORTS ILLUSTRATED AND FOX NEWS TEAM UP In an effort to […]
IS THE FUTURE OF ADVERTISING A BOT? Venture Beat details how messenger bots in services such as Facebook Messenger, Kik, and more are changing the nature of how we can advertise, bringing the promise of 1:1 customized marketing closer to fruition. While current messenger bots are fairly crude, more nuanced bots are in development: “A.I. […]
PREMIUM WEBSITE ADS PERFORM BETTER A new study from ComScore underlines that ads on premium websites—such as the New York Times, WSJ, and various imprints of Condé Nast and Hearst media—deliver better results than ads on non-premium websites. From the Wall Street Journal article on this report: “The study, which comScore said analyzed the ad […]
DO MEDIA BRANDS EVEN MATTER ANYMORE? Columbia Journalism Review asks the question at the heart of advertising: In a world where information is coming at you from all sides, does it matter who says what and where? According to study by CJR and the George T. Delacorte Center for Magazine Journalism, yes it does matter: […]