Tag Archives: books

Next to Now for October 28

YOUTUBE VIEWING HABITS

YouTube is getting longer term views. The average viewing session on YouTube is now 40 minutes. That data point comes from a Google post about winning the customer over before s/he enters the store. While it’s written for larger brand advertisers—make-up, CPG, and cars—there are good takeaways for book advertising from the post.

#youtube #video #streaming

 

ON DATA AND “THE GIRL”

This isn’t advertising, but it’s such a rich analysis of book trends that anyone who loves books and data will find it irresistible: Acclaimed novelist Emily St. John Mandel writes a clever and nuanced post for Five Thirty Eight on publishing’s recent obsession with using the word “Girl” in titles. She looks at how many of the eponymous girls are actually girls (and how many are women), how many are written by women, how many are missing or lost or undead, and reports that we not yet reached peak “Girl”:

http://fivethirtyeight.com/features/the-gone-girl-with-the-dragon-tattoo-on-the-train/?&utm_medium=twitter&utm_source=twitterfeed

http://fivethirtyeight.com/features/the-gone-girl-with-the-dragon-tattoo-on-the-train/?&utm_medium=twitter&utm_source=twitterfeed

 

HOW’S YOUR CAMPAIGN DOING? ASK A BOT

There has been a fair amount of press on how brands are starting to use bots to buy pizza, call an Uber, or book a flight, and a good bit more about the potential for new advertising platforms using bots on messaging apps like Kik and What’s App. Now, an article in Marketing Land points out new bots that help you measure advertising campaigns by integrating directly with such platforms as Facebook and Google or with existing third party servers such as Media Math and Sizmek.

#bots #AI #metrics

 

IAB STANDARD UNITS ARE DEAD. LONG LIVE IAB STANDARD UNITS.

Once upon a time, the IAB tried to tame the Wild West of internet advertising by introducing three standard units that would work across most sites: 300×250, 728×90, and 160×600. For a few years, all was well in advertisingland. But the advent of tablets and the new dominance of mobile devices soon began to mean more and more sizes. Then the native ad boom kicked in and things got wilder than ever—to the point where a single campaign can require more than ten different size ads, each with its own maximum file size, preferred file type, and timing. Even the IAB can see that it’s time to revisit the standard unit. If you want a say in what ad sizes are next, the public comment period is now open. 

#iab #standard

 

…OR ARE CUSTOM BANNERS THE NEW FUTURE?

On the other hand, an article on Digiday looks into the proliferation of custom units on such sites as the New York Times and Quartz, and wonders if the days of the standard banner are truly numbered. There’s a tension between the custom banners that perform better than the standard units, and the need for standard units to function with programmatic platforms.

#custom #iab

 

 

 

Fall tree photo (c) 2016 Martha Otis

Verso Reader Survey: In the News

PaidContent reports on our latest Reader Survey:

“E-reader usage is growing beyond a group of early adopters, but new stats suggest that consumers are also increasingly resistant to buying an e-reader.”

The article does a good job of putting the Verso Survey results together with the latest numbers from Bowker/BISG.

eMarketer considers the Verso survey together with their own research and suggests there might be limits to the future growth of the e-reader market.

Our Survey provides a snapshot of consumer attitudes from December 2011, and over the past four surveys provides into the ways book-buyer sentiment and behavior have been shifting over the past three years.

Here’s a link to our slides from 2012 Winter Institute.

Here’s a link to our slides from 2012 Digital Book World.

Click here for links to news reports related to the latest Verso Survey of Book-Buying Behavior presented at Winter Institute and Digital Book World. Click here for a report from the survey presented at Tools of Change.

Also, check out Library Journal‘s report from Digital Book World, “A More Optimistic Unconference,” which noted “a markedly different psychology among the Big Six,” and remarked that “the all-important data to buy into a new, bigger picture [of the publishing ecosystem] is compelling.”

 

2011 Survey Links

We are grateful to Digital Book World for allowing us to present the latest survey results at their 2011 conference. Some of the results were more than surprising and the news was picked up throughout the industry and around the world.

Click here to read Publishers Weekly on what the results say about the role of libraries in discovery of both print and ebooks.

Click here to read Library Journal on our survey’s implications for “the ebook lending gap.”

Click here to read Shelf Awareness on our presentation at Wi6 and the “Hybrid E- and Print-Book Market.” …And here to read Shelf Awareness reporting on how Verso’s survey complemented other research presented at DBW by Bowker and iModerate. …A few days later Shelf Awareness reported again on the hybrid market, going deeper into the implications of the survey.

Click here to read Bookselling This Week on the common themes that emerged from all the surveys presented at DBW.

And during his weekly #pubQT chat on Twitter, @RonHogan mentioned some of the results: